BrandPlay Launches #BeyondWordsPH: Celebrating Filipino Love Beyond Spoken Language

BrandPlay unveils #BeyondWordsPH, a campaign that honors the Filipino tradition of expressing love through actions rather than words. In a culture where saying "I love you" might be less common, this initiative celebrates the profound significance of gestures, revealing the depth of affection through these meaningful actions.

BrandPlay Launches #BusogLusog100: Promoting Nutritious Meals On A Budget

BrandPlay, the Philippines' fastest-growing Integrated Marketing Communications agency, launches #BusogLusog100, empowering Filipino families to prepare nutritious meals for just Php100. The campaign encourages homemakers to share budget-friendly recipes, addressing food poverty and promoting affordable nutrition.

Cook Along With Chef Tatung: Master Culinary Skills

Calling all food lovers! Join Chef Tatung on September 7 for an interactive cooking session at Quantum Skyview. Elevate your culinary skills alongside a culinary icon.

PAGEONE’s Vonj Tingson Names As Sole Filipino Judge At The Stevies IBA

PAGEONE’s very own Vonj Tingson has the honor of being the sole Filipino judge for this year’s International Business Awards.

DA Confident Of Target Rice Production Despite Destructive La Niña

537

DA Confident Of Target Rice Production Despite Destructive La Niña

537

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

The Department of Agriculture (DA) remains optimistic of meeting its target rice production despite a “more destructive” La Niña looming in the country.

The DA has earlier projected around 20.4 million metric tons (MT) of production for the year, higher than last year’s 20.06 MT.

In an interview, DA Assistant Secretary Arnel de Mesa said that although higher agricultural damage may be incurred due to typhoons and flooding, losses may still fall within 500,000 MT to 600,000 MT expected damage.

“Papasok pa rin iyong losses ng El Niño, La Niña doon sa projection natin (The El Niño, La Niña losses will still fall within our projections), and we can still hit more than 20 million metric tons,” he said.

The El Niño phenomenon has so far damaged 60,772 hectares of rice farms, equivalent to 134,828 MT in volume valued at PHP3.30 billion.

To minimize further losses, De Mesa urged farmers to adjust the date of planting to secure early harvest.

“Kung magtatanim ngayong May, ang palay kasi four months iyan. Sabihin mo ng (If we will plant this May, because the palay takes four months. Let’s say) June. June to September, so kaya niya pang i-harvest bago magdatingan iyong malalakas na bagyo (then you can still harvest before the strong typhoons come),” he said.

De Mesa added that besides early planting, farmers may also invest in early-maturing varieties that can produce palay in 100 to 110 days, or opt for flood-tolerant varieties.

State weather bureau PAGASA said La Niña has a 60 percent probability between June to August.

“Historically, [La Niña] is characterized by below normal rainfall, therefore, the possibility of a slight delay on the onset of rainy season is likely with the combined effects of the ongoing El Niño,” PAGASA said in an advisory. (PNA)