The Hotel Sales & Marketing Association (HSMA) is seeing an increased eagerness among domestic tourists to travel as reflected in the sales generated in its ongoing 2022 September Online Sale (SOS).
Based on its data as of Sept. 27, SOS gross sales have reached PHP26.71 million from the 4,465 vouchers sold, up by 38 percent from PHP19.39 million generated in the same period last year.
“Looking at the results of the SOS shows the eagerness of the domestic market to travel and this market will lead the recovery of the country’s tourism industry,” Benjamin Martinez, HSMA president, said in a text message Wednesday.
“Since this is already the third year of the September Online Sale, we already have a good idea of what the market wants. Value for money is the key strength why customers patronize the SOS,” he added.
The travel sale, which runs from Sept. 1 to 30, offers an array of hospitality packages, which include room stays, weekend getaways, spa experiences, group tours, and food and beverage deals.
The SOS, accessible at https://www.hsma.org.ph/sos/, was launched in 2020 as a way to help hotels boost their sales amid the devastating effects brought about by the pandemic.
The SOS features 78 resorts and hotels from Metro Manila, and Southern Tagalog, to popular beach destinations in Boracay, Palawan, Bohol, Cebu, and Davao.
All vouchers bought during the sale will have no expiry date. (PNA)