When In Manila And The Long Game Of Building A Lasting Brand

A platform built on consistency now faces reinvention, as When In Manila shifts from founder-led identity to a shared space shaped by its growing community.

Unilever Champions Women Within The Workplace And Beyond Through Purposeful Programs And Partnerships

Unilever Philippines highlights how intentional policies and programs can empower women to lead, grow, and thrive across workplaces and communities.

Vivant Posts Double Digit Growth In 2025, Core Net Income Surges 21% To Php 2.7 Billion On Solid Power Generation Results

Vivant Corporation posts strong earnings growth, reflecting steady performance across its energy and water businesses amid shifting industry dynamics.

Reaching The Philippines’ Last Mile: Private Sector Innovation To Bridge The Financial Inclusion Gap

Private sector innovation is stepping in to bridge the gap between access and actual financial inclusion in underserved communities.

Cagayan De Oro Poised To Become Philippine Whitewater Rafting Capital

Cagayan de Oro poised to be the Whitewater Rafting Capital of the Philippines. A river adventure awaits.

Cagayan De Oro Poised To Become Philippine Whitewater Rafting Capital

2682
2682

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

The House of Representatives has approved on third reading a bill declaring this city as the “Whitewater Rafting Capital of the Philippines.”

Misamis Oriental 2nd District Representative Yevgeny Vincente Emano, the primary author of House Bill 11108, said Wednesday that the measure aims to boost economic growth by promoting tourism and generating local jobs and businesses.

“The city is closely intertwined with the progress and development of the whole province of Misamis Oriental,” Emano said in an interview.

The proposed legislation seeks to integrate Cagayan de Oro into the Department of Tourism’s (DOT) national and regional promotion programs to attract more adventure-seekers to the city.

According to DOT-10 (Northern Mindanao) Director Marie Elaine Unchuan, Cagayan de Oro’s whitewater rafting activities draw an average of 20,000 tourists annually.

DOT-10 data showed that in 2023, the city welcomed 775,024 tourists, a 12.72 percent increase from the previous year. (PNA)