The provincial government here targets the international fashion market for Batangas’ indigenous textiles and apparel, particularly those made by local artisans using time-honored weaving methods.

Katrin Buted, Provincial Tourism and Cultural Affairs Office (PTCAO) head, told the Philippine News Agency that a successful month-long celebration of native fashion, which culminated in a fashion show on Friday night, was only the beginning of their promotion efforts.

“In the midst of globalization, many have lost touch with our roots that should be rekindled to pay tribute to our identity. Through Hibla at Deboho (Fiber and Sketch), we uphold the heritage that we should be proud of as Batangueños,” Buted said in Filipino during the gala night fashion show held at the Liwasang Batangan (Capitol Marble Terrace).

Fashion designers from Agoncillo, Balete, Bauan, Batangas City, Cuenca, Ibaan, Lemery, Lipa City, Lobo, Mabini, Mataas na Kahoy, Padre Garcia, San Jose, San Juan, San Luis, San Pascual, and Taal showcased their creations.

Highlighted during the fashion extravaganza were the woven fabrics produced by artisans from Ibaan and Taal towns.

Buted said such efforts are made to assist local weavers and embroiders to further boost their income and promote the industry in the entire province.

She said PTCAO will remain committed to fulfill its mandate to show and to pass the cultural heritage to the next generation of Batangueños.

The PTCAO, in celebration of National Heritage Month, has partnered with SM Supermalls and civic groups to showcase creations of local artists.

Batangas Governor Hermilando Mandanas said the fashion products were testaments to the pride locals must have for native creations.

“We emphasize not only tourism but also our culture and customs which are the true roots of our identity. We performed our program here to convey to everyone what we are proud of,” he said.

Mandanas, who held his wedding reception at the same place early this month, explained that the capitol building must be at the forefront Batangueño pride.

The governor recognized the contribution of internationally renowned designers, including Renee Salud from San Juan and Patis Tesoro from Tanauan.

Mandanas and Buted also distributed several high-speed sewing machines to indigent tailors from Padre Garcia, Batangas City, Balayan, Taal, and Ibaan to help them grow their small fashion businesses. (PNA)