From Narrative To Infrastructure: How Reputation Management Evolved In The Last 10 Years

Reputation today is no longer shaped by messaging alone but by systems, actions, and consistency that stakeholders experience and verify across platforms over time.

When In Manila And The Long Game Of Building A Lasting Brand

A platform built on consistency now faces reinvention, as When In Manila shifts from founder-led identity to a shared space shaped by its growing community.

Unilever Champions Women Within The Workplace And Beyond Through Purposeful Programs And Partnerships

Unilever Philippines highlights how intentional policies and programs can empower women to lead, grow, and thrive across workplaces and communities.

Vivant Posts Double Digit Growth In 2025, Core Net Income Surges 21% To Php 2.7 Billion On Solid Power Generation Results

Vivant Corporation posts strong earnings growth, reflecting steady performance across its energy and water businesses amid shifting industry dynamics.

New Star Pop Artist Jel Rey Releases Debut Single “Hele Pono”

Debuting singer-songwriter Jel Rey captures the longing for love in his heartfelt single “hele pono,” showcasing his musical influences and talents.


New Star Pop Artist Jel Rey Releases Debut Single “Hele Pono”

147
147

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

Newbie singer-songwriter Jel Rey confesses his longing for a special someone in his debut single “hele pono.”

“‘hele pono’ stands for ‘hinehele sa telepono.’ I started writing this song when my long-distance girlfriend and I were having a video call, remembering our times together before I went to sleep. Suddenly, I said, ‘Alam mo yung labi mo para na siyang lugar na ‘di ko pa napupuntahan,’ and she told me it was a great lyric idea,” he said.

Jel Rey uploads his song covers and songwriting process on TikTok which has already amassed over 400,000 likes. Some of his musical influences include Queen, Rex Orange County, Eraserheads, Joji, Rico Blanco, IV of Spades, Juan Karlos, Gloc9, Loonie, and Flow G.

He revealed that his overflowing ideas and emotions helped him in composing “hele pono” while Star Pop label head Rox Santos led its production.

“Yung kanta na ‘to ang pinaka favorite ko at proud ako na nasulat ko siya. Ito rin yung song na nasulat ko nang mabilis. I wrote the words and melodies ng isang upuan lang siguro inspired talaga ako no’ng time na ‘yon,” shared the new Kapamilya artist.

With his love for music, Jel Rey previously joined numerous singing competitions and began writing his own songs during his college years.

He said, “I love music dahil gusto ko yung nakikita kong reaction ng mga tao when I perform. When I make them happy, sad, or even dance. Nakaka-fulfill [iyon] bilang isang performer.”

Listen to Jel Rey’s first single “hele pono” available on various streaming platforms. For more details, follow Star Pop on Facebook, Twitter, Instagram, and TikTok.

For updates, follow @abscbnpr on Facebook, Twitter, Instagram, and TikTok, or visit www.abs-cbn.com/newsroom.