Learn how to develop and execute an effective marketing game plan for your start-up through Entrepreneurial Marketing Convergence Diploma Program, an online course which will run for four Saturdays starting April 23, 2022.

Participants will learn how to identify the most viable market and opportunities, reach their target audience and consumers and examine the various steps in analyzing the entrepreneurial marketing processes. The module will aid them to develop market-driven and customer-centered marketing game plans. It will assist them in distinguishing marketing functions and business environment factors in relation to the specific situation, industry and target market of new and existing companies.

The Entrepreneurial Marketing Convergence Diploma Program is offered by School of Professional and Continuing Education (SPaCE) of the De La Salle-College of Saint Benilde.

It will be facilitated by Cecille Ayllon, the Program Director of Marketing Management and Entrepreneurship in Benilde SPaCE and lecturer under the Career Development Program (CDP) of the Benilde School of Management and Information Technology (SMIT).

As an educator, Ayllon teaches under the Master in Management Technology Program of De La Salle Lipa and the Business Department of St. Paul Manila.

Her vast experience includes working as President and CEO of Mecka Business Dynamix, Inc. and President of McLay Management Consulting.

She is a professional speaker, corporate trainer, marketing and management consultant and PR writer and consultant. She is a business columnist and has authored six books: one on Entrepreneurship and five on Personal Development.

She earned her Master in Business Administration degree from the Graduate School of Business of De La Salle University, Manila as a full scholar of the Management Association of the Philippines. She is a Certified Level 2 Marketing Professional with distinction from Pearson-London Chamber of Commerce and Industry (LCCI) and has earned a Verified Certificate In Entrepreneurship in Emerging Economies from HarvardX Online University.

The Entrepreneurial Marketing Convergence Diploma Program is scheduled on four Saturdays, April 23 and 30 and May 7 and 14, 2022.

The full module fee is P19,895 for a total of 32 hours of classes.

To register and to learn more about other short course offerings, visit SPaCE on the Benilde website or on its official Facebook account.