From Narrative To Infrastructure: How Reputation Management Evolved In The Last 10 Years

Reputation today is no longer shaped by messaging alone but by systems, actions, and consistency that stakeholders experience and verify across platforms over time.

When In Manila And The Long Game Of Building A Lasting Brand

A platform built on consistency now faces reinvention, as When In Manila shifts from founder-led identity to a shared space shaped by its growing community.

Unilever Champions Women Within The Workplace And Beyond Through Purposeful Programs And Partnerships

Unilever Philippines highlights how intentional policies and programs can empower women to lead, grow, and thrive across workplaces and communities.

Vivant Posts Double Digit Growth In 2025, Core Net Income Surges 21% To Php 2.7 Billion On Solid Power Generation Results

Vivant Corporation posts strong earnings growth, reflecting steady performance across its energy and water businesses amid shifting industry dynamics.

Rice Millers, Traders Commit 30K Sacks For ‘Rice on Wheels’ Program

The Department of Trade and Industry’s ‘Rice on Wheels’ program delivers affordable well-milled rice to retailers, ensuring availability and compliance with the price ceiling.


Rice Millers, Traders Commit 30K Sacks For ‘Rice on Wheels’ Program

78
78

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

The Department of Trade and Industry (DTI) said rice millers and traders committed 30,000 sacks of 50-kilogram rice for the Rice on Wheels for Retailers program in support of Executive Order (EO) No. 39.

“The Rice on Wheels for Retailers program aims to ensure the availability of regular and well-milled rice that are within the price ceiling set by E.O. No. 39. This program specifically targets retailers in public markets to enable them to source out cheaper rice,” DTI said in a statement Tuesday.

The program, being implemented in partnership with Bulacan rice millers and traders, started on Sept. 8 and was rolled out in Manila, Quezon City, Parañaque, Makati, Pasig, Caloocan, Muntinlupa and Marikina.

The DTI said the caravan, which will be implemented in other areas if there is a demand, has sold 1,371 sacks of well-milled rice since the caravan started last week.

“For now, the Rice on Wheels program serves as a mitigating measure for those affected by the implementation of EO 39. We will adjust the timeline of the program depending on the result of our monitoring in the coming weeks, whether the situation is improving and there is already enough source of cheaper rice in the market,” it said.

On Monday, DTI Secretary Alfredo Pascual said EO 39, which imposes a price cap on rice prices effective last Sept. 5, may be extended for two more weeks to evaluate the impact of the program and decide on whether the policy should be continued or lifted.

Pascual said there is high compliance among retailers on the price ceiling of PHP41 per kilogram for regular-milled rice and PHP45 per kg for well-milled rice.

EO 39 also provides aid to affected retailers in the form of financial assistance, loan programs, logistics support, and market linkages and support. (PNA)