RELX International showcased the success of its initiatives over the past two years and reaffirmed its global commitment to corporate accountability across Asia through a roundtable discussion.
In the discussion, the company invited media personalities from the Philippines, Malaysia, and Indonesia.
During the said workshop, RELX emphasized its pledge, which was composed of three-pronged global initiatives for consumers, namely the Guardian Program, Golden Shield, and Green Shoots.
“We don’t just want to sell; we also want to ensure that we give back to the community by supporting them through our initiatives.” Elgin Seah, RELX Regional Senior Manager for External Affairs, said.
The Guardian program corresponds to its commitment to not selling products to minors. “We have to ensure, in every way and in every manner, that we actively prevent the use of our product by non-smokers, minors, and non-vapers,” Head of Marketing, Gerard Sanchez said.
The Golden Shield, on the other hand, is made to ensure the anti-counterfeiting measures of their product, as the company uses unique QR codes for consumers to verify their product’s authenticity.
Lastly, the Green Shoots, RELX’s initiative to provide operational training and financial support to individuals who wanted to work with the company, provided assistance to entrepreneurs and families.
“With the continuous changes in the vape industry together with the new innovations, we will help provide more training to our RELX Store owners to help them keep up with what is happening with the industry,” Head of RELX Stores Philippines Keith Sta. Ana said.
Along with these initiatives, RELX also invited Dr. Colin Mendelsohn, the Founding Chairman of the Australian Tobacco Harm Reduction Association, to give clarification on the benefits and use of vaping for individuals.
“There’s a lot of misinformation about vaping in the media, but when it is compared to tobacco smoke, smokers are exposed to over 7,000 toxic chemicals in tobacco smoke from burning tobacco, and they’re generally in large doses. When smokers switch to vaping, they’re exposed to about 100 chemicals, which is in itself a huge difference. It’s not risk-free, but it’s much safer.” Dr. Mendelsohn clarified.
The Philippine E-Cigarette Industry Association President, Mr. Joey Dulay, then emphasized that the company still supports the Vape Law for providing well-balanced regulations that prioritize public health while acknowledging the potential of e-cigarettes for harm reduction and vowed to comply further with its social responsibility.
For more information on the RELX Pledge, please visit: www.relxnow.com/pages/pledge.
ABOUT RELX INTERNATIONAL:
RELX International is a multinational electronic cigarette company that markets and sells RELX products, Asia’s leading vape brand. RELX products are designed at a cutting-edge research and development center and produced in the world’s largest e-cigarette manufacturing facility. RELX remains a trusted brand for adult smokers and vapers worldwide.
