Following its launch in November, Pilipinas Kontra Gutom has been distributing meals nationwide to provide immediate relief for communities affected by the pandemic and the recent typhoons.
Pilipinas Kontra Gutom is a multi-sectoral movement of Task Force Zero Hunger with the private sector and non-profit organizations working hand in hand to address the country’s concerns on involuntary hunger including: challenges on food production, food distribution and accessibility, hidden hunger and malnutrition, including immediate food needed during times of crises.
With the pandemic and the recent typhoons, hunger incidence has worsened amongst Filipino families. The founding private sector members of the movement comprised of Coca-Cola Philippines, Dole Philippines, J&J Philippines, McDonald’s, Metrobank and San Miguel Corporation have committed an initial 100,000 meals, and 3,000 infant kits to be distributed to areas in most need.
“While the public-private partnership is drawing up how we could address the complex problem that is hunger and malnutrition, we can’t forget those who remain to be hungry today. We are grateful for the private sector members who are committed to provide aid to our fellow Filipinos, especially during times of crises,” says Task Force Zero Hunger Chairman, Cabinet Secretary Karlo Nograles.
Pilipinas Kontra Gutom movement has been able to provide warm meals to Filipinos in different parts of the country including: Bacoor, Caloocan, Manila, Makati, Pasig, Marikina, Parañaque, San Juan, Taguig, Quezon City, Camarines Sur, Albay, Catanduanes, Tuguegarao, Pampanga and Las Piñas.
The movement has also driven Unilever Philippines, RFM Corporation, DOLE Philippines, Century Pacific Food, Inc., and Lazada to launch Brand-Aid: Noche Buena Para sa Lahat. With Rise Against Hunger Philippines (RAHP) as partner NGO implementer, Brand Aid and its individual and corporate donors aim to provide 100,000 Noche Buena meal kits to RAHP beneficiary families.
Socio-civic organizations, Gawad Kalinga and Kabisig ng Kalahi have also join Pilipinas Kontra Gutom, aligning their programs with the movement’s cause.
Pilipinas Kontra Gutom invites every Filipino to participate in the movement. You may visit www.laginghanda.gov.ph. Private corporations, non-profit organizations and groups who would like to be part of the movement may send an email to pkg@ph.mcd.com.
