BrandPlay Launches #BeyondWordsPH: Honoring Filipino Love Beyond Spoken Language

BrandPlay, the country’s fastest-growing Integrated Marketing Communications agency, proudly introduces the #BeyondWordsPH campaign, addressing a unique cultural aspect of Filipinos and their expressions of love.

BrandPlay Launches #BusogLusog100: Easy And Nutritious Meals On A Budget For All

BrandPlay proudly launches #BusogLusog100, helping Filipino homemakers serve nutritious meals for only Php100.

Sustaining Your Wellness Journey Beyond The Finish Line

As more Filipinos embrace running, the focus shifts towards sustaining wellness long after the finish line is crossed.

Empowering The Future Of Filipino Girls: Why You Should Support #GirlsCan

The #GirlsCan campaign highlights the urgent need to support Filipino girls facing societal challenges. By providing education and resources, they can rise above adversity and thrive.

Open Water Swim Meet To Boost Conservation Efforts, Local Economy

33

Open Water Swim Meet To Boost Conservation Efforts, Local Economy

33

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

The Western Visayas International Open Water Swim Circuit that will be held in Sipalay City, Negros Occidental on Feb. 18 will boost local tourism while highlighting the importance of coastal conservation and protection, an official said Thursday.

In an interview, supervising tourism officer Jerick Lacson said the activity, which is expecting some 200 local and international swimmers and hundreds of visitors, will be a big boost to the city’s economy.

“It will help accommodation establishments, local businesses, souvenir shops, transport operators as well as food producers like farmers and fisherfolk,” he told the Philippine News Agency.

“Part of the program is a showcase of the local culture and tradition of Sipalay through singing and dancing presentations, cultural trade fair and local delicacies,” Lacson said.

Spearheaded by the Department of Tourism-Western Visayas (DOT-Region 6), the open water swimming competition also aims to connect people to nature and emphasizes the importance of preserving the coastal communities.

Lacson said that through the activity, they intend to educate the participants on the importance of coastal conservation and protection, which is an advocacy of Sipalay and contained in its presentation of the best practices in sustainable tourism.

Participants will also pay the environmental fee being used for the environmental protection and conservation efforts of the city, he said.

He added the race venue, which is the Campomanes-Ballo Marine Reserve and Sanctuary, is a marine protected area itself.

According to DOT-Region 6, participants will experience stunning coastal and underwater views and meet fellow swimmers passionate about protecting the oceans and cities.

“This also support the Sustainable Development Goal 11 mission for sustainable cities and communities. Participants will witness how Sipalay City embraces sustainable practices,” it said in a statement. (PNA)