The Department of Information and Communications Technology in the Cordillera Administrative Region (DICT-CAR) is optimistic that the digitalization of more than 20,000 micro, small, and medium enterprises (MSMEs) in Baguio City will generate more job opportunities and drive local economic growth.

DICT-CAR promotions and education division head Katherine Faith Aguilar said on Monday that the department’s goal of creating more information technology (IT)-related jobs can be achieved through stronger collaboration between the public and private sectors.

She said helping MSMEs adopt artificial intelligence (AI) and IT solutions could lead to as much as 50 percent growth in job generation in the coming years.

“We are confident that assisting MSMEs to engage in AI and IT-related activities will result in at least 50 percent additional new jobs,” Aguilar said in an interview.

She cited a small eatery in Baguio that expanded its operations through online services and food delivery platforms — growing from two to 20 workers and opening two additional branches within five years.

Aguilar explained that the use of technology not only helps businesses expand but also triggers a “ripple effect” by creating demand for new roles such as web developers, designers, IT administrators, and customer service agents.

“As we continue to scale and use technology, the reach widens, sales increase, and more people are needed,” she said.

DICT-CAR, she added, continues to conduct digital literacy training for people of all ages — including senior citizens — to help them adapt to online platforms and protect themselves from cyber scams.

For his part, Lawyer Samuel Gallardo, assistant regional director of the Department of Trade and Industry-CAR (DTI-CAR), highlighted the key role of MSMEs in regional economic development.

“Our MSMEs have always been our primary economic force when it comes to sustainable development. They comprise nearly 60 percent of employment and 98 percent of total businesses in the country,” Gallardo said.

He noted that MSMEs strengthen local economies by circulating money within communities and fostering innovation.

“When we innovate, we make our products and services better, not just to compete locally but also to be accepted globally,” he added.

Gallardo said the DTI continues to support entrepreneurs through programs such as Kapatid Mentor Me (KMME), the Youth Entrepreneurship Challenge, and livelihood assistance for businesses affected by disasters. (PNA)