Sustainability Reporting Is Rising In The Philippines: What Companies Need To Know In 2026

The Philippines is entering a new era of sustainability reporting, with the SEC setting clearer ESG disclosure standards aligned with global frameworks by 2026.

Vivant Lights The Last Mile In Palawan

Vivant Foundation’s Project Liadlaw has brought solar power to Canipo Integrated School in Coron, turning years of limited electricity into a new chapter of reliable, clean energy for students and teachers.

Beyond Virality: Building A Future-Ready Platform At Follow The Trend Movement

Mark Anicas believes attention is temporary, but intention defines longevity. Through FTTM, he prioritizes principled growth over popularity, shaping a platform designed to endure beyond cycles of online hype. #PAGEONESpotlight_MarkAnicas #PAGEONESpotlight_FTTM #PAGEONESpotlight_FollowTheTrendMovement

Philippine Agency Named Global PR And Communications Agency Of The Year

With the official presentation set at the World Public Relations Forum 2026 in Abuja, PAGEONE’s achievement extends Philippine presence into global conversations about the future of communication.

“Maui Wowie” Goes Viral In The Philippines Thanks To Darren Espanto

Filipino star Darren Espanto brings fresh energy to the viral “Maui Wowie” trend with his dramatic ASAP performance.

“Maui Wowie” Goes Viral In The Philippines Thanks To Darren Espanto

678
678

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

If you’ve been scrolling TikTok lately, you’ve probably seen people hanging off street signs, singing or lip-syncing to the catchy lines, “Goin’ back to Honolulu just to get that Maui Wowie.” What started as a quirky challenge has now become a viral sensation, and Filipino star Darren Espanto just added his own flavor to it.

Originally a 2008 track by American rapper Kid Cudi, Maui Wowie references a famous Hawaiian cannabis strain. But the online trend is all about fun: participants try to sing along while dangling from various objects, showing off their balance, their outfits, or even their fit bods.

The trend, which began with TikTok user @aaronxbrownn, has seen countless recreations, including those by Filipino celebrities like Shuvee Etrata and Anthony Constantino. But it was Darren Espanto’s live performance on ASAP that truly set social media abuzz. Wearing a simple black tank top and pants, Darren delivered a dramatic, emotion-packed rendition that some fans jokingly called “extra” compared to the chill vibe of the original.

The performance quickly became a meme, inspiring impersonations from fellow celebrities Anne Curtis, Kyle Echarri, Jason Dy, and more. Darren even joined the fun, sharing a compilation of all the impersonations on Instagram and giving his own take an extra dose of flair.

“It’s ya boi, Maui Wowiespanto! Salamat sa pag-tangkilik sa version ko, guys. It means a lot,” he captioned.

From a simple TikTok challenge to a full-blown meme fest, Darren Espanto’s version proves that sometimes, going extra is exactly what makes a trend unforgettable.

H/T: Darren Espanto, ASAP (ABS-CBN)
Photo Credit: https://www.youtube.com/@abscbnentertainment, https://www.instagram.com/darrenespanto/, https://www.tiktok.com/@annecurtissmith, https://www.tiktok.com/@nianaguerrero, https://www.tiktok.com/@jasondyofficial