BrandPlay Launches #BeyondWordsPH: Celebrating Filipino Love Beyond Spoken Language

BrandPlay unveils #BeyondWordsPH, a campaign that honors the Filipino tradition of expressing love through actions rather than words. In a culture where saying "I love you" might be less common, this initiative celebrates the profound significance of gestures, revealing the depth of affection through these meaningful actions.

BrandPlay Launches #BusogLusog100: Promoting Nutritious Meals On A Budget

BrandPlay, the Philippines' fastest-growing Integrated Marketing Communications agency, launches #BusogLusog100, empowering Filipino families to prepare nutritious meals for just Php100. The campaign encourages homemakers to share budget-friendly recipes, addressing food poverty and promoting affordable nutrition.

Cook Along With Chef Tatung: Master Culinary Skills

Calling all food lovers! Join Chef Tatung on September 7 for an interactive cooking session at Quantum Skyview. Elevate your culinary skills alongside a culinary icon.

PAGEONE’s Vonj Tingson Names As Sole Filipino Judge At The Stevies IBA

PAGEONE’s very own Vonj Tingson has the honor of being the sole Filipino judge for this year’s International Business Awards.

International Tourism Makes 63% Of Pre-Virus Level In 2022

15

International Tourism Makes 63% Of Pre-Virus Level In 2022

15

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

International tourism made 63 percent of its pre-virus level in 2022 despite doubling from a year ago, according to the UN tourism agency.

A total of 917 million tourists traveled internationally last year, up 101.6 percent from the previous year, the World Tourism Organization (UNWTO) data showed on Tuesday.

All regions posted a rise in international tourist figures, with the Middle East enjoying the largest improvement, reaching 83 percent of the pre-Covid levels.

Tourist arrivals to the region jumped 144.4 percent year-on-year in 2022 thanks to hosting events such as Expo 2020 in Dubai and the FIFA World Cup in Qatar, as well as a highly attended Muslim Hajj pilgrimage in Saudi Arabia.

With 585 million tourist arrivals in 2022, Europe made 80 percent of its pre-virus level.

Africa and the Americas both recovered nearly 65 percent of their pre-virus visitors, while Asia and the Pacific made only 23 percent due to Covid-related mobility restrictions.

International tourist arrivals are projected to reach 80 percent to 95 percent of pre-pandemic levels this year, with Europe and the Middle East expected to reach those levels.

While the UNWTO expects China’s lifting Covid-19 restrictions would benefit Asian destinations, in particular in the short run depending on the availability and cost of air travel, visa regulations and Covid-related restrictions in the destinations.

It recalled that in mid-January a total of 32 countries imposed specific travel restrictions related to travel from China, mostly in Asia and Europe.

Solid travel demand from the US with the backing of a strong greenback is projected to continue boosting travel flows to Europe. (PNA)