First Lady Liza Araneta-Marcos on Tuesday led the turnover of new vendor kiosks at Pasig River Esplanade in a bid to promote micro, small, and medium enterprises (MSMEs) and inclusive growth along the historic waterway.

The turnover forms part of the Pasig: Bigyang Buhay Muli Project, a flagship program of the Marcos administration aimed at transforming the 25-kilometer Pasig River into a vital corridor of history, culture and community life.

Guided by President Ferdinand R. Marcos Jr.’s vision, the project seeks to improve the river’s ecological health while promoting cultural heritage, community engagement and local economic activity.

A total of 47 kiosks and 18 chambers hosting 22 businesses were formally turned over to vendors.

The full project is set to include 80 kiosks along the riverwalk.

Constructed from wood and steel in 2×2-foot and 2×3-foot sizes, the kiosks replaced temporary pop-up tents and are designed to provide vendors with safer, more durable and well-organized commercial spaces.

Businesses include food stalls, grooming and salon services, novelty and flower shops, and outlets for local crafts.

Beyond the physical turnover, the project seeks to institutionalize a clear, orderly and transparent system for the use, operation and management of the kiosks, aligning with broader goals of sustainable development and urban renewal.

The kiosks are located along the Intramuros stretch of the Pasig River Esplanade, complementing the completed riverbank walkway from Fort Santiago to Jones Bridge.

They are expected to draw thousands of visitors daily while providing new livelihood opportunities for community MSMEs.

The initiative is spearheaded by the Office of the First Lady, in coordination with the Office of the Presidential Adviser for Pasig River Rehabilitation, Metropolitan Manila Development Authority and Intramuros Administration.

Aside from promoting local commerce and tourism, the project underscores the administration’s commitment to preserving the Pasig River through enhanced waste management practices.

The esplanade enforces a “clean-as-you-go” policy, supported by proper waste segregation and disposal systems.

The Pasig River Esplanade is open to the public daily, with commercial operations running from 4 p.m. to midnight. (PNA)