Cebu Pacific Back To Full Year Profit After Pandemic Losses

Cebu Pacific soars to new heights with Php 90.6 billion in revenue for 2023, marking a 60% increase from the previous year!

FDA DG Assists Small Businesses With BBMSME Program, Joins First Lady in Tuguegarao

Food and Drug Administration Director General Dr. Samuel Zacate partners with Tuguegarao Mayor to empower local entrepreneurs through Bigyan-Halaga, Bangon Micro, Medium and Small Enterprises program.

Tala’s Iona Inigo-Mayo Shares Its Empowerment On The Organization And Its Customers

Gender-inclusive workplaces drive success! Tala empowers women, fostering leadership & financial independence, transforming lives and communities globally.

HONOR PH Introduces HONOR X7b, Another High-Quality Phone Without Breaking Your Wallet

HONOR Philippines locally debuts the durable, budget-friendly HONOR X7b, boasting impressive features like extended battery life and superb display.

Fil-Am Artist Showcases Pinoy Culture In New Vans Collaboration

0

Fil-Am Artist Showcases Pinoy Culture In New Vans Collaboration

0

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

A Filipino-American visual artist collaborated with sneaker company, Vans, to design footwear honoring his Pinoy roots and heritage.

California-based DJ Javier, a visual artist and designer, announced that his collection with Vans is now available worldwide.

The shoe company introduced Javier as a multi-disciplinary artist known for his bold artwork.

“We partnered with him on a pack of silhouettes that honors his roots and intertwines Filipino symbolism with SoCal culture,” it shared on its Instagram post.

“SoCal” is short for Southern California, and is famous for its homegrown surf and skateboard culture.

Javier also took to Instagram to share the exciting collaboration, “This project represents Filipino culture, identity, and Filipino people. It represents the immigrant story.”

“The first image featured here is my dad, Liberato Javier, and myself. He immigrated here with my mom from the Philippines in the early 80’s, leaving everything behind to go to an unfamiliar place to hopefully give his family a better future,” he said.

“He had big aspirations for his kids, and seeing his son become an artist wasn’t his first choice. But here now, is my dad and myself wearing the shoes I designed, representing our story and people, with one of the biggest footwear companies in the world,” Javier added.

“My dad is now my biggest fan and supporter, and am honored to tell our story and hopefully encourage the many Filipinos, Asian Americans, and first generation immigrants who share this same story,” the artist continued.

Javier has designed three footwear styles, including a slip-on, high sneakers, and Vans slides.

Each design element shows pieces of Filipino culture, such as the Filipino flag checkerboard, the carabao (water buffalo), the sampaguita, the rice field worker, and the “Nipa Hut.”

According to the Vans website, the high sneakers are available for $105 (or PHP 5,600) and have the following design notes:

  • Filipino water buffalo “carabao” represents the hard work and resilience of Filipinos.
  • National flower of the Philippines, sampaguita flower.
  • Redesigned Vans checkerboard, “Checkerbayan” utilizing the flag of the Philippines embedded into the artwork.
  • Red, yellow, blue, and off-white colors are inspired by the Philippines flag.

Meanwhile, the slip-on retails for $85 (or PHP 4,500), with these design notes:

  • Filipino warrior and rice farm worker skull motifs on the upper.
  • “Mabuhay” or the Tagalog saying “long live!” (Used as a greeting or to express good wishes).
  • Redesigned Vans checkerboard, “Checkerbayan” utilizing the flag of the Philippines embedded into the artwork.
  • Red, yellow, blue, and off-white colors are inspired by the Philippine flag.

The Vans slide variety will be available “later this month,” as told by Javier.

Photo Credit: www.instagram.com/_djjavier

Source: www.instagram.com/vanssurf, www.instagram.com/_djjavier, https://www.vans.com/en-us/shoes-c00081/sk8-hi-138-decon-vr3-sf-pvn0a4bx7815, https://www.vans.com/en-us/shoes-c00081/slip-on-vr3-sf-pvn0a4bx8815