The Philippine government on Saturday joined the world in pledging to champion a tourism sector that brings long-term benefit to both communities and the planet.

Countries are celebrating the 2025 World Tourism Day on Sept. 27, under the theme “Tourism and Sustainable Transformation,” which highlights the sector’s potential to become an agent of positive change.

“The storms we weather remind us why transformation must be sustainable, one that builds stronger communities, safeguards our natural and cultural heritage, and creates opportunities that endure,” the DOT said in a statement.

“Through responsible development, green practices, and inclusive growth, the Philippines is charting a path where tourism becomes both a driver of prosperity and a guardian of tomorrow,” it added.

In a special video message, the agency also honored and recognized the contributions of all Filipino tourism front-liners and stakeholders in strengthening the Philippines’ position as a top-of-mind choice of destination.

UN Secretary-General Antonio Guterres described tourism as a powerful driver of transformation that not only contributes to development but also bridges culture and preserves traditions.

“Yet tourism can also damage the very places and communities it celebrates. As the world faces climate breakdown and rising inequalities, we need bold, urgent, and sustainable action that puts people and planet first,” he said.

“This year’s theme – Tourism and Sustainable Transformation – calls us to action. That means investing in education and skills, especially for women, youth, and marginalized communities; supporting micro, small and medium-sized enterprises; and advancing climate action by reducing emissions across the tourism sector, conserving biodiversity, and protecting fragile ecosystems,” he added. (PNA)