The Philippine Pavilion at Expo 2025 Osaka in Japan has drawn 40,252 visitors in the first nine days since the global gathering of nations officially opened on April 13, the Department of Tourism (DOT) said Tuesday.

Tourism Secretary Christina Frasco said this turnout is an “affirmation to the global curiosity, admiration, and connection” the Pavilion has sparked among international guests, with many calling it one of the “must-see experiences” at the expo.

“This is more than an exhibition. It is a movement of culture, connection, and creativity that brings the Philippines to the world stage in a way we have never seen before,” she said.

“The remarkable turnout of 40,252 visitors in just nine days is a resounding affirmation of the strength of our story, the power of our people, and the beauty of our culture. It is a triumphant debut for the Philippines, and a proud moment for all Filipinos.”

The pavilion, she said, is the Philippines’ invitation to the world to feel the warmth of Filipino hospitality and be awed by the wonder of the country’s many islands.

“We welcome everyone to experience why there is every reason to Love the Philippines,” she added.

On its second day, the Philippine Pavilion welcomed Sheikha Al Mayassa bint Hamad Al Thani, chairperson of Qatar Museums, who toured the entire exhibit.

The DOT said the pavilion made it to the Qatari royal’s itinerary “based on numerous glowing reviews and her deep connection to the Filipino community in Qatar”.

“The Sheikha expressed admiration for the Pavilion’s design and storytelling, spending considerable time appreciating the scrims and even expressed interest in commissioning a similar piece, noting how the fusion of tradition and technology resonated with her,” the DOT said.

Anchored on the theme “Nature, Culture, and Community: Woven Together for a Better Future,” the Pavilion aims to showcase Filipino ingenuity and creativity.

It features a unique façade of 212 handwoven fabrics representing the diverse regions of the Philippines, to its immersive, tech-powered storytelling installations.

Its centerpiece, “Dancing with Nature,” is an interactive installation that weaves guests into the Filipino narrative using generative algorithms.

Next week, the Philippine Pavilion will launch the Hilot Wellness Space, the Habi Gift Shop in May, and Pavilion mascot Kokoro-chan. (PNA)