Philippine Agency Named Global PR And Communications Agency Of The Year

With the official presentation set at the World Public Relations Forum 2026 in Abuja, PAGEONE’s achievement extends Philippine presence into global conversations about the future of communication.

Tala Champions Digital Financial Inclusion For The Global Majority By Turning Access To Opportunities For Growth

Financial access alone is not enough. A new Atlantic Council report highlights that three billion adults still struggle to fully use formal financial services despite owning accounts and digital devices.

When Memes Become Accountability: How FTTM Learned It Had Power, Not Just Reach

Memes in the Philippines travel faster than traditional headlines, and FTTM recognizes how every post can create impact beyond simple online reactions. #PAGEONESpotlight_MarkAnicas #PAGEONESpotlight_FTTM #PAGEONESpotlight_FollowTheTrendMovement

PAGEONE Group Executives Named Jurors For Prestigious Asia Pacific Stevie Awards

Four PAGEONE Group executives join the Asia Pacific Stevie Awards jury, highlighting rising Philippine leadership in global communications.
X

Danielle Florendo’s New Book Celebrates Kalinga Folklore

The Legend of Uta Cave is a tribute to Kalinga’s rich oral traditions, retold through the eyes of an Ibaloi artist passionate about cultural preservation.

Danielle Florendo’s New Book Celebrates Kalinga Folklore

1776
1776

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

Who didn’t love story time when you were a kid?

Baguio-based artist Danielle Florendo is the first author-illustrator to release a children’s book based on a Kalinga province folk story, which is also written in their local language.

The Legend of Uta Cave (Kaub-Ofuden Shin Lijang Uta) is Florendo’s latest project, which delves deeper into her roots as an Ibaloi native and pays homage to the rich tapestry of indigenous Filipino narratives.

The Legend of Uta Cave tells a story of a young boy who can see spirits and his encounter with the mischievous God of the Mountains, a rock with an unusual name.

Indigenous legends, folklore, and stories are often told through oral means, preserving them through the passing of each generation. However, some Filipino native languages have been slowly dying due to lack of speakers or knowledge on how to speak them, and through the release and promotion of “The Legend of Uta Cave,” it promotes conversation surrounding indigenous languages even in non-native speakers.

“The Legend of Uta Cave” is more than just a story; it’s a bridge connecting the younger people to their ancestral heritage. By illustrating and narrating the tale in the native tongue, Florendo ensures that the cultural essence and linguistic nuances are conserved that foster a deeper-found appreciation among readers.

Florendo is a fine arts lecturer at the University of the Philippines Baguio and illustrated a number of books such as “Si Fatima at ang Kwintangan Kayu” by Christine Magpile, Balitanay’s Laktob by Dr. Analyn Amores, and the recently released “Si Migoy, Ang Batang Tausug” by Nelson Canlas and Dr. Isabel Cabel Moreno-Go.

Florendo’s dedication to authenticity led her to collaborate closely with the indigenous people of Balbalan, Kalinga. The book took three years to develop. She travelled from Baguio to Balbalan, Iloilo, four times a year, the route consisting of several types of transportation: first a bus, then a jeepney ride, and even an hour-long ride to reach the houses of the locals.

Although there was an initial pushback from the community to allow her to retell the story—even if most of the elders have already given their approval—the partnership ensured that the story would remain true to its origins and resonate with the community it represents. These collaborations highlight the importance of involving local voices, most especially during the storytelling process, ensuring that all elements of the culture are correct and treated with utmost respect.

Florendo’s book serves as a beacon for cultural preservation in a time when modern mainstream narratives have gained more patronage. By bringing Kalinga folklore to the forefront, she enriches Philippine literature and also educates readers on the diverse traditions and histories within the country.

H/T: https://www.rappler.com/
Photo Credit: https://www.instagram.com/dani.doe, https://www.instagram.com/aklatalamid/