Sustainability As Reputation Infrastructure

Regulations in the Philippines now mandate structured sustainability disclosures, reinforcing the shift from voluntary initiatives to audited institutional requirements.

How Chef Tatung Learned To Let Simpol Grow Beyond Him

Behind Simpol’s familiar tone is a deliberate process, where discipline and shared understanding help transform simple content into something that resonates across platforms and audiences.

Prifood, COREnergy Team Up To Optimize Energy Use Under RAP

Prifood partners with COREnergy to optimize energy use and strengthen operational efficiency across its facilities.

9Lives And Vision Express Introduce A New Eyewear Collection With A Modern 90s Edge

The new 9Lives eyewear collection with Vision Express revisits 90s fashion through bold frames and modern design, blending nostalgia with a refined and contemporary edge.

Cebu City Embarks On Massive Greening, Beautification Project

The Cebu City government undertook a significant greening initiative to make the city a more sustainable location.

Cebu City Embarks On Massive Greening, Beautification Project

114
114

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

The Cebu City government on Friday embarked on a massive greening and beautification project, marking the start of the capital’s efforts to pivot into a green, smart and livable place, and adopt a development similar to Singapore.

The project was spearheaded by Mayor Michael Rama, who led Cebu City Hall employees in a simultaneous massive tree-planting activity at the South Road Properties, along with workers from the 80 barangays here that participated in the launching of the “Kuyog Ta! Panindot Pahapsay sa Palibot” (Together! Beautification and clean-up in the surrounding).

The mayor encouraged Cebuanos to support the effort to plant as many trees as the city can have to provide shade to pedestrians.

“When you do tree-planting in some open spaces, do it by heart. We need every hand available in planting and nurturing the trees so that they grow and provide fresh shade for all,” Rama said.

He said the massive beautification project also includes the reforestation of the 22 upland villages of Cebu City to bring back the rural biodiversity in the mountain areas that was eventually destroyed amid extensive urbanization.

The effort, he said, also includes establishing parks and playgrounds in the city’s 80 barangays where people can have their morning exercise or resting time in the afternoon.

Rama said Cebuanos will be asked to help the city government in the landscaping, clean up, repainting, maintenance and development of public parks and playgrounds.

Apart from the massive city-wide tree planting, the mayor also advocated the conversion of open spaces into agricultural gardens where people can grow their own food.

“We will start initiating our best efforts to transform the city into nature-driven integrated pockets of natural spots across the 80 barangays,” Rama said.

The massive beautification project is also part of Cebu City’s 86th Charter Anniversary which will be celebrated on Feb. 24. (PNA)