Nike, the world’s known footwear and apparel brand, has tapped on the social media star and beauty influencer Bretman Rock to be the face of Nike’s created LGBTQIA+ pride month collection.
On Twitter, the Filipino influencer shared some stunning photo session of Nike’s 2021 Be True line, showcasing the rainbow flag.
BretmanRock x Nike #betrue ?️?❤️????? pic.twitter.com/HJOTKzPxdW
— BretmanRock’s Year (@bretmanrock) June 7, 2021
Also, Rock posted rainbow-clad dogs with a rainbow flag background to mark Pride Month on Twitter.
Happy Pride Month ? pic.twitter.com/1VGTthMjfb
— BretmanRock’s Year (@bretmanrock) June 1, 2021
In celebration of Pride Month this June, Nike said that the pride collection was inspired by the idea that “sport can be the setting of radical inclusivity.”
The brand offers a range of LGBTQIA+ footwear and apparel collection that includes a Velcro patch of each item, which includes nine flags of LGBTQIA+ such as the Modern Pride Flag, Pansexual Flag, and Transgender Flag.
https://www.nike.com/ph/launch/t/air-max-pre-day-betrue
Shoes included the new edition of ‘Be True’ Air Max Pre-Day is one of the first sample that has an LGBTQIA+ patch that Nike released on its website.
“We recognize the need for everyone to know they have a team. Even when we’re on our own, we’re still together—a community working as one towards a future we can all believe in,” Nike wrote.
Since 2017, Nike has been a constant support to LGBTQIA+ causes, providing the community with more than $2.8 million (PHP 133,572,600.00) in donations.
Bretman with his unique sense of humor and vlogging skills together with Gia Parr, Ludmilla, and Shiho Shimoyamada will appear in a series of ads later this month.
