Unveiling its newest product, international cosmetic brand Maybelline collaborated with Filipino-American Bretman Rock and American businesswoman Martha Stewart for a brand campaign.
On July 29, Maybelline launched its promotional video for its newest mascara brand, the Falsies Surreal Mascara.
Not just an ordinary advertisement, the cosmetic brand brought in one frame Filipino-American influencer Bretman Rock and trending American businesswoman Martha Stewart.
Netizens were shocked to witness such influential personalities endorse a product. “Iconic,” as some of them described it.
In the promotional video, Bretman was the first to appear on screen, saying her famous line, “Who’s the baddest of them all?” following the presence of Martha.
Bretman and Martha had their first experience with an endorsement video with the cosmetic brand. Hence, Bretman was seen making an appearance in some of the videos with Maybelline’s makeup tutorial videos.
Bretman Rock is one of the most influential personalities of this generation, using her social media platform as a positive space for the LGBT community. Martha Stewart, on the other hand, is a businesswoman who is known for her lifestyle content and cooking tips.
