Sustainability As Reputation Infrastructure

Regulations in the Philippines now mandate structured sustainability disclosures, reinforcing the shift from voluntary initiatives to audited institutional requirements.

How Chef Tatung Learned To Let Simpol Grow Beyond Him

Behind Simpol’s familiar tone is a deliberate process, where discipline and shared understanding help transform simple content into something that resonates across platforms and audiences.

Prifood, COREnergy Team Up To Optimize Energy Use Under RAP

Prifood partners with COREnergy to optimize energy use and strengthen operational efficiency across its facilities.

9Lives And Vision Express Introduce A New Eyewear Collection With A Modern 90s Edge

The new 9Lives eyewear collection with Vision Express revisits 90s fashion through bold frames and modern design, blending nostalgia with a refined and contemporary edge.

Boracay Welcomes First Cruise Tourists Of 2025

Boracay is ready to shine in 2025 with the arrival of its first cruise tourists aboard the beautiful MS AIDAstella!

Boracay Welcomes First Cruise Tourists Of 2025

2889
2889

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

Boracay Island welcomed its first cruise tourists this year, with the arrival of the Italian-flagged MS AIDAstella of the AIDA Cruiseline on Jan. 13.

At least 2,019 guests out of the 3,120 passengers and crew disembarked the cruise ship and experienced the beauty of Boracay’s white-sand beaches.

“For nine unforgettable hours (10 a.m. to 7 p.m.), they embraced the island’s charm, exploring its pristine white-sand beaches, swimming in its turquoise waters, and immersing themselves in its vibrant culture – all despite the gentle blessing of rain that added a touch of magic to their adventure,” the Department of Tourism (DOT) 6 (Western Visayas) said in a statement Tuesday.

A special highlight of the visit was the formal plaque exchange ceremony between DOT officials and the ship’s captain, showcasing the Philippines’ warm hospitality.

Afterwards, the MS AIDAstella sailed to Coron, Palawan.

The post-pandemic return of cruise ships, carrying loads of visiting tourists to the Philippines, started during the first half of 2023.

To further lure this market, the Philippine government launched last year the cruise visa waiver program, which simplifies entry for international cruise passengers. (PNA)