When In Manila And The Long Game Of Building A Lasting Brand

A platform built on consistency now faces reinvention, as When In Manila shifts from founder-led identity to a shared space shaped by its growing community.

Unilever Champions Women Within The Workplace And Beyond Through Purposeful Programs And Partnerships

Unilever Philippines highlights how intentional policies and programs can empower women to lead, grow, and thrive across workplaces and communities.

Vivant Posts Double Digit Growth In 2025, Core Net Income Surges 21% To Php 2.7 Billion On Solid Power Generation Results

Vivant Corporation posts strong earnings growth, reflecting steady performance across its energy and water businesses amid shifting industry dynamics.

Reaching The Philippines’ Last Mile: Private Sector Innovation To Bridge The Financial Inclusion Gap

Private sector innovation is stepping in to bridge the gap between access and actual financial inclusion in underserved communities.

Boracay Welcomes First Cruise Tourists Of 2025

Boracay is ready to shine in 2025 with the arrival of its first cruise tourists aboard the beautiful MS AIDAstella!

Boracay Welcomes First Cruise Tourists Of 2025

2862
2862

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

Boracay Island welcomed its first cruise tourists this year, with the arrival of the Italian-flagged MS AIDAstella of the AIDA Cruiseline on Jan. 13.

At least 2,019 guests out of the 3,120 passengers and crew disembarked the cruise ship and experienced the beauty of Boracay’s white-sand beaches.

“For nine unforgettable hours (10 a.m. to 7 p.m.), they embraced the island’s charm, exploring its pristine white-sand beaches, swimming in its turquoise waters, and immersing themselves in its vibrant culture – all despite the gentle blessing of rain that added a touch of magic to their adventure,” the Department of Tourism (DOT) 6 (Western Visayas) said in a statement Tuesday.

A special highlight of the visit was the formal plaque exchange ceremony between DOT officials and the ship’s captain, showcasing the Philippines’ warm hospitality.

Afterwards, the MS AIDAstella sailed to Coron, Palawan.

The post-pandemic return of cruise ships, carrying loads of visiting tourists to the Philippines, started during the first half of 2023.

To further lure this market, the Philippine government launched last year the cruise visa waiver program, which simplifies entry for international cruise passengers. (PNA)