ABS-CBN’s multi-pronged COVID-19 response that helped Filipinos cope with the pandemic via a fundraising campaign, a multiplatform information drive, and programs that gave hope to families stuck at home was honored with an Award of Excellence at the 18th Philippine Quill Awards.
ABS-CBN and ABS-CBN Foundation Inc.’s “Pantawid ng Pag-ibig” provided relief goods to over 900,000 families within six months since it was launched in March 2020 with the help of partner organizations and local government units. It is now on its third phase called “Pilipino Para sa Pilipino” to call again for corporate donors and individuals to help provide food for families whose livelihoods continue to be affected by the pandemic.
Moreover, the company’s COVID-response helped educate the public about COVID-19 on TV, radio, and online through public service announcements featuring Kapamilya personalities via the “Ligtas Pilipinas sa COVID-19” campaign and documentaries, and also amplified the government’s updates and health protocols through news reports delivered on different platforms.
ABS-CBN also helped ease the anxieties of families as the stay-at-home orders continued by bringing back well-loved classics on television, offering over 1,000 movies for free streaming online on iWantTFC (formerly iWant), and producing new content while also ensuring the safety and well-being of Kapamilya artists and workers.
Meanwhile, the company also received a Philippine Quill Award for “KapamilYammer,” an internal communications tool using the enterprise social network called Yammer, wherein Kapamilya employees get to express, interact, and receive updates anytime, anywhere such as health tips, safety protocols, company announcements, and inspiring features to engage the internal community.
The International Association of Business Communicators (IABC) Philippines holds the Philippine Quill Awards annually to honor excellent communications programs and skills by companies and agencies in the country.
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