From Credit Card Hacks To A Movement: How KasKasan Buddies Grew Into A Financial Literacy Community

KasKasan Buddies grew from credit card conversations into a two-million-member community helping Filipinos navigate financial literacy, digital safety, and smarter money decisions.

Monde Nissin Reports Record First Half Core Net Income Attributable To Shareholders Of PHP5.5 Bn, An Increase Of 16.1%

Monde Nissin reports stronger first-half earnings as revenue growth, margin gains, and disciplined cost management support its performance.

Converge Global Business Empowers Virtual Staffing Solutions With Seamless International And Domestic Connectivity

Converge Global Business partners with Virtual Staffing Solutions to power secure connectivity across Philippine and U.S. operations.

Nestlé Philippines Addresses Micronutrient Deficiency Through Product Fortification And Nutrition Education

Nestlé Philippines responds to rising child stunting concerns by combining fortified products, nutrition education, and healthier habit-building programs.

ABS-CBN Marks 2025 Christmas ID With A Message Of Love, Joy, And Hope: Sama-Sama Tayo Ngayong Pasko

ABS-CBN shares the warmth of the season with its 2025 Christmas ID, honoring everyday heroes across the country.

ABS-CBN Marks 2025 Christmas ID With A Message Of Love, Joy, And Hope: Sama-Sama Tayo Ngayong Pasko

1,335
1,335

How do you feel about this story?

Express Your Reaction
Like
Love
Haha
Wow
Sad
Angry

ABS-CBN ushered in the holiday season with the launch of its star-studded 2025 Christmas ID, “Love, Joy, Hope: Sabay Tayo Ngayong Pasko,” which celebrates the heartwarming tales of everyday heroes and the Filipino culture of togetherness and bayanihan.

Inspired by the stories of real-life heroes such as “Pilipinas Got Talent” season seven winner Ricardo “Cardong Trumpo” Cadavero who will do anything for his family; Dumagat tribal chieftain Perlita Guerrero who hopes for a better life for everyone in their tribe; “Teacher Santa” Melanie Figueroa who grants her students’ Christmas wishes; The Busking Community PH founder Martin Riggs who uses his music to help people in need; Father Errol Fidel Mananquil who cares for orphans; and youth leader Richmond Seladores who provides aid and assistance to survivors of calamities—this year’s Christmas ID pays homage to ordinary men and women who serve as beacons of love, joy, and hope in their respective communities.

True to tradition, ABS-CBN’s top performers and personalities came together once again to bring to life this year’s Christmas ID, which was written and produced by the ABS-CBN Creative Communication Management division, headed by Robert Labayen, with ABS-CBN COO Cory Vidanes, along with Jay Dustin Santiago, Love Rose De Leon, Lawrence Arvin Sibug, Revbrain Martin, Maria Lourdes Parawan, Mark Raywin Tome, Sheryl Ramos, Paolo Emmanuel Ramos, and Edsel Misenas, among others.

The music and arrangement were by Raizo Chabeldin, Biv De Vera, Jessie Lasaten, and Francis Salazar, while vocal supervision was led by Jonathan Manalo.

Feel the spirit of Christmas and celebrate the Filipino culture of bayanihan by watching ABS-CBN’s Christmas ID on ABS-CBN Entertainment’s YouTube channel.

For other updates, follow @abscbnpr on Facebook, X (Twitter), Instagram, and TikTok, or visit www.abs-cbn.com/newsroom.