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PBBM, First Lady Promote Filipino Fashion Heritage

Filipino designers, artisans, and weaving communities received renewed support from President Ferdinand Marcos Jr. and First Lady Liza Araneta-Marcos during the celebration.

PBBM, First Lady Promote Filipino Fashion Heritage

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President Ferdinand R. Marcos Jr. and First Lady Liza Araneta-Marcos have reaffirmed their support for Filipino designers, artisans, and local weaving communities as they joined the celebration of the country’s rich fashion heritage.

Together with former First Lady Imelda Marcos, the First Couple attended the “Filipiniana: A Celebration of Filipino Fashion Heritage and Craftsmanship” event in Bonifacio Global City, Taguig on Wednesday.

The event showcased traditional Filipino clothing and highlighted the creativity, craftsmanship, and talent of local designers and artisans who help preserve the country’s cultural identity, the Presidential Communications Office (PCO) said in a news release on Thursday night.

Marcos expressed pride in celebrating Filipino traditions, along with the First Lady and his mother, who share his appreciation for Filipino fashion and the country’s cultural heritage.

During the event, the First Couple paid tribute to the Filipino designers and artisans whose creations are featured in the book.

The President recognized the First Lady’s appreciation for Filipino fashion and heritage, as well as the talents and craftsmanship of the creatives behind each Filipiniana ensemble.

He encouraged Filipinos to take pride in their traditions and support local talents who continue to bring Philippine culture and artistry to the global stage.

The PCO said Filipino designers and artisans whose craftsmanship brings the country’s cultural heritage to life deserve greater recognition as their creations reflect the Filipinos’ skills, traditions, and identity.

“Beyond fashion, every Filipiniana ensemble carries stories of Filipino creativity and the rich heritage that the country can proudly share with the world,” the PCO said.

“The publication brings greater visibility to the craftsmanship behind Filipino fashion, showcasing how traditional artistry and contemporary design come together to express the country’s national identity. It also highlights the role of cultural heritage in diplomacy as the Philippines prepares to welcome leaders from across the region for the 2026 ASEAN Summit.”

Creative director Patrick Rosas underscored the importance of preserving Filipino fashion heritage for future generations.

“I want to show this here to preserve the history, to archive it, and for future generations,” he said.

Fashion designer Paul Cabral, meanwhile, highlighted the importance of passing down traditional weaving skills to younger generations to ensure the continuity of the country’s craftmanship.

“Kasi syempre kung nakakaedad na yung dating mga gumagawa, dapat maipasa nila para magtuloy-tuloy. Kasi syempre (As the older generations of artisans age, their skills must be passed on so the tradition can continue because, of course), it represents our country,” Cabral said.

Cabral also credited the First Lady’s initiatives for helping revive interest in the local weaving industry.

Fashion designer Michael Leyva expressed gratitude for the opportunities extended to Filipino designers and weavers, saying the First Lady’s support provides a platform to showcase the country’s rich textile heritage.

He described dressing the First Lady as a dream for a young designer, citing her simplicity and elegance.

He also emphasized the importance of supporting weaving communities across the Philippines to preserve traditional craftsmanship and promote the country’s cultural identity.

The event served as a tribute to Filipino creativity and the generations of artisans whose skills and craftsmanship continue to enrich the country’s fashion industry. (PNA)