Everyday grooming just got an upgrade. AXE is dropping its first-ever Fine Fragrance Collection deo sticks and roll-ons – premium formats that set the base for a scent routine that fits effortlessly into Gen Z lifestyles.

Inspired by luxury scents and crafted by world-renowned fragrance experts, the new deo sticks and roll-ons donʼt just perform, they elevate. With up to 72-hour deo protection, each one is built to move with you from class to work to nights out, proving that grooming is more than staying fresh — itʼs style, confidence, and self-expression.

The new formats come in two scents:

• Blue Lavender – Smooth, versatile, and quietly confident. An icy blend of lavender with crisp freshness that adapts from day to night.
• Aqua Bergamot – Bright, bold, and full of energy. A vibrant mix of zesty citrus and cool aquatic notes for a refreshing kick.

Already a fan favorite, Blue Lavender is now available not just as a body spray but also in deo stick and roll-on, making it easier to layer into a full routine.

With this launch, AXE brings fine fragrance quality into everyday routines — helping Gen Z guys lock in confidence, rack up aura points, and Layer Like a Legend.

A Legendary Layering System

For years, AXE has been helping guys smell fresh and feel confident. Now, the brand makes it even easier with a simple two-step system that provides maximum impact with minimal effort.

Start strong with a deo stick or roll-on for your underarms. AXEʼs new deodorant-antiperspirant stick doesnʼt just perform — it smells and looks premium too, with a smooth glide and quick-dry formula. Finish legendary with the AXE Fine Fragrance Collectionʼs body spray in Blue Lavender or Aqua Bergamot.

Layering isnʼt just about clothes anymore — itʼs a trend Gen Z has embraced across fashion, music, and now fragrance. AXEʼs 2-step system taps into this same energy, giving guys an easy way to build a scent that feels richer, lasts longer, and adapts to every part of their day.

Layer Like a Legend with the new AXE deo sticks and roll-ons in Blue Lavender and Aqua Bergamot.

Available for SRP Php165 for roll-on, Php265 for deo sticks, and Php315 for body spray at online stores and in all leading supermarkets, convenience stores, and drugstores nationwide.

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