When In Manila And The Long Game Of Building A Lasting Brand

A platform built on consistency now faces reinvention, as When In Manila shifts from founder-led identity to a shared space shaped by its growing community.

Unilever Champions Women Within The Workplace And Beyond Through Purposeful Programs And Partnerships

Unilever Philippines highlights how intentional policies and programs can empower women to lead, grow, and thrive across workplaces and communities.

Vivant Posts Double Digit Growth In 2025, Core Net Income Surges 21% To Php 2.7 Billion On Solid Power Generation Results

Vivant Corporation posts strong earnings growth, reflecting steady performance across its energy and water businesses amid shifting industry dynamics.

Reaching The Philippines’ Last Mile: Private Sector Innovation To Bridge The Financial Inclusion Gap

Private sector innovation is stepping in to bridge the gap between access and actual financial inclusion in underserved communities.

Pangasinan’s Bolinao Town Logs 744K Tourist Arrivals In 2024

744K tourists flocked to Bolinao in 2024, a positive sign for local tourism.

Pangasinan’s Bolinao Town Logs 744K Tourist Arrivals In 2024

1986
1986

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

The Bolinao Tourism Office has recorded 744,430 tourist arrivals in 2024, 17 percent higher than the 635,935 in 2023.

Of the total, about 511,846 were day tourists while 232,584 were overnight tourists.

Bulk of the tourists were from Ilocos Region at 249,175, followed by Central Luzon, 84,829; National Capital Region, 67,719; Calabarzon, 15,359; and Cordillera Administrative Region, 13,255.

The peak season in the town was recorded in April, which attracted about 121,411 tourists.

Bolinao is known for its stunning beaches, scenic waterfalls, caves, and rock formations, among others.

The Bolinao Falls is the top destination, with a total of 148,902 visitors last year, said Senior Tourism Operations Officer Mary de Guzman in an interview Thursday.

It was followed by Balingasay River, 144,660 visitors; Cape Bolinao Lighthouse, 85,884; Patar White Beach, 65,023; Bolinao Caves, 49,990 visitors: Camp Puor, 13,849; and River Village, 3,118 visitors.

“The increased tourist arrivals is also attributed to the active marketing and promotions through social media platforms showcasing tourist attractions our town can offer and improved infrastructure providing access and hassle-free travel to our tourists,” de Guzman said.

De Guzman said they target an additional one million tourists this year.

To further boost tourist arrivals, the local government has embark on various projects such as the ongoing construction of the convention center, the public market, the Bolinao domestic airport and bridge connecting the mainland to Santiago Island,” she added. (PNA)