BrandPlay Launches #BeyondWordsPH: Celebrating Filipino Love Beyond Spoken Language

BrandPlay unveils #BeyondWordsPH, a campaign that honors the Filipino tradition of expressing love through actions rather than words. In a culture where saying "I love you" might be less common, this initiative celebrates the profound significance of gestures, revealing the depth of affection through these meaningful actions.

BrandPlay Launches #BusogLusog100: Promoting Nutritious Meals On A Budget

BrandPlay, the Philippines' fastest-growing Integrated Marketing Communications agency, launches #BusogLusog100, empowering Filipino families to prepare nutritious meals for just Php100. The campaign encourages homemakers to share budget-friendly recipes, addressing food poverty and promoting affordable nutrition.

Cook Along With Chef Tatung: Master Culinary Skills

Calling all food lovers! Join Chef Tatung on September 7 for an interactive cooking session at Quantum Skyview. Elevate your culinary skills alongside a culinary icon.

PAGEONE’s Vonj Tingson Names As Sole Filipino Judge At The Stevies IBA

PAGEONE’s very own Vonj Tingson has the honor of being the sole Filipino judge for this year’s International Business Awards.

RCEP To Link Filipino MSMEs Into Global Value Chain

27

RCEP To Link Filipino MSMEs Into Global Value Chain

27

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

As the Regional Comprehensive Economic Partnership (RCEP) will enter into force in the Philippines on June 2, financial technology firm First Circle said the free trade agreement (FTA) will allow Filipino micro, small and medium enterprises (MSMEs) to be integrated in the global value chain.

In a statement Tuesday, First Circle vice president Benedict Carandang said compared to their counterparts in Southeast Asia, local MSMEs struggle to link their products and services in the global value chain.

“By reducing and eliminating trade barriers, the RCEP opens up cross-border trade opportunities for Philippine SMEs,” he said.

Carandang said smaller enterprises should take advantage of the benefits of RCEP, and explore ways to sell their products and services to the 2.3 billion market of the new trade bloc.

“This unprecedented access to a combined market of 2.3 billion consumers allows SMEs to diversify their customer portfolios, reduce dependency on traditional markets, and acquire certifications that boost their competitiveness. SMEs also benefit from exposure to advanced technologies, a wider pool of talent, best practices from more developed economies, and new regional partners and investor,” he added.

Carandang said First Circle has partnered with the Department of Trade and Industry (DTI) since 2016 to provide capacity-building program and financial access to SMEs.

“Their innovative financing solution, the Revolving Credit Line, provides non-collateral financing that’s free to open, free to maintain, and requires no commitment to use. This allows SMEs to access up to PHP20 million in credit, which they can use to seize global opportunities, expand business operations, or mitigate risks and cash flow gaps,” he said.

Senate concurred with the ratification of RCEP, making the Philippines the last country among 15 RCEP signatories to implement the preferential tariff deal. The trade deal was ratified last February.

RCEP is now the world’s largest FTA covering one-third of the globe’s population. The 15 countries’ combined gross domestic product also comprised one-third of the world’s economy. (PNA)