Elton John has partnered with Walmart and Sam’s Club to bring his signature eyewear collection to the masses, which is inspired by his eccentric aesthetic and popular music career.
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The artist has collaborated with the retail giants to bring some of his most classic styles in stores nationwide. Not only was each frame inspired by Elton John’s personal collection, but he also gave each one a personalized name based on turning points in his decade-long career.
“Elton John Eyewear celebrates confidence, self-expression and authenticity,” the singer stated in a press release of Walmart.
“The line is designed to have something for everyone, so no matter who you are, you can always Look Yourself. It’s not just about glasses, it’s about changing the way people see themselves,” he added.
Three collections of Elton John glasses are currently in the works.
The Foundations Collection is currently available in Sam’s Club Vision Centers and on the company’s website.
The collection amounts to approximately 60 frames, 36 of which are exclusive to Sam’s Club and 24 of which are exclusive to Walmart. Each one contains John’s signature “E” Star mark to ensure authenticity. Each cost between PHP 4,800 and PHP 5,000 and is available without a prescription.
Furthermore, Walmart has also committed to donating USD 1 million or nearly PHP 50 million of the collection’s proceeds to the Elton John AIDS Foundation annually, as part of their long-standing support for the singer’s philanthropic efforts to increase HIV education and awareness.
Source: http://surl.li/aoprf, https://corporate.walmart.com/newsroom/2021/11/01/sams-club-and-walmart-to-launch-first-eyewear-collection-created-by-the-legendary-elton-john
Photo Credit: https://www.instagram.com/eltonjohn/
