adidas Philippines now welcomes customers to explore and experience the first-ever adidas Brand Center in the Philippines – a haven for those who dare to create and own their game – whether in Sport, in Sustainability, in Culture, or in Life.

Marking this special occasion for the brand, a creative ribbon-cutting ceremony with the untying of a giant adidas shoelace was held to welcome its arrival and officially open its doors to the public. This symbolic ceremony was led by adidas Philippines General Manager Anthony Frangos and Manager of Brand Communications & Sports Marketing JD Cortez, along with Makati Mayor Abigail Binay, and President of Ayala Malls Christopher Maglanoc.

Filipinos can now head on to Glorietta 3 for a shopping experience like no other at the Brand Center, featuring the country’s largest, latest, and best collection of adidas products, all enveloped in a space boasting with Filipino artistry and craftsmanship made in partnership with Quiccs, Aral Cru, and Kris Abrigo.

To ensure the safety of its customers and staff, adidas Brand Center will only be accepting customers through online schedule booking starting October 22. Book your slot to visit the adidas Brand Center through adidasbrandcenter.ph and follow adidas Philippines on Facebook and Instagram to get the latest updates on the 3-day Grand Launch celebration where customers will get the chance to gain VIP access and cop exclusive releases.