Undisputed Korean Pop superstar BTS and United Nations International Children’s Emergency Fund (UNICEF) celebrated the groundbreaking success of the ‘LOVE MYSELF’ campaign in which the boy group raised over PHP 180 million for UNICEF’s work to end violence.
In a press release posted on UNICEF’s website, they proudly announced the LOVE MYSELF campaign reached almost every country in the world with positive messages of self-love and self-care.
According to UNICEF, since 2017 the said campaign has generated almost five million tweets and more than 50 million engagements, such as likes, retweets, replies, and comments.
“We started LOVE MYSELF as a way to reach young people and help improve their lives and rights,” said BTS.
“During the process, we also strove to “LOVE MYSELF” ourselves, and we as a team and as individuals grew as well. We hope that many people felt how the love received from others can become the power that allows them to love themselves,” they continued.
BTS and UNICEF started their goal to help end violence, abuse, and bullying, and to promote self-esteem and well-being among children and young people globally in 2017.
From then on, they accumulated over a hundred million pesos, addressed heads of state and world leaders at the annual United Nations General Assembly meeting in New York, and released an exclusive music video to support UNICEF’s campaign to encourage love and kindness.
Moreover, BTS revealed that their personal reflections have helped children and young people who have felt isolated, disconnected, and frustrated, as their routines, education, and recreation continue to be disrupted by COVID-19.
“When it comes to promoting self-esteem and improving mental well-being, one of the most important things you can do is just to start the conversation. The groundbreaking way in which BTS has helped spark a positive message with its ARMY is simply unmatched and incredibly invaluable,” said UNICEF Executive Director Henrietta Fore.
UNICEF is very thankful for the pop icons for leading the initiative and for all the support they invested in the organization for almost four years.
Fortunately, BTS and BIGHIT MUSIC renewed their commitment to the LOVE MYSELF campaign, pledging over PHP 50 million to UNICEF, as well as proceeds from the sale of LOVE MYSELF merchandise, and a portion of the boy group’s LOVE YOURSELF album sales.
“We will be honored if all seven of us can continue this campaign to return the amazing love that we have received, and give people the strength to come closer to LOVE MYSELF. We hope to keep doing what we are doing and voice what we are voicing, so we can help people find happiness and love,” BTS shared.
The Korean boy group is hopeful that the LOVE MYSELF message can continue to serve to invigorate everyone’s lives.
BTS has been invited to the UN General Assembly twice to speak, represent, and promote the same advocacy they had for all the youth across the world.
Watch BTS’s interview in the United Nations as Envoys of the President of the Republic of Korea here:
Source: https://www.unicef.org/, https://www.youtube.com/channel/UC5O114-PQNYkurlTg6hekZw
