Real-Life Education Made Simple: STI Adopts DepEd’s Enhanced SHS Program To Introduce Flexible Electives

STI’s Education for Real Life philosophy continues with a program designed to help students learn with clearer purpose.

Palme d’or And Beyond: The Complete 79th Cannes Winners List

The 79th Festival de Cannes closed its Competition by honoring powerful films, standout performances, and visionary filmmakers from across the global cinema landscape.

What Sskait Means In 2025 And Beyond

Sskait continues to grow beyond trends, showing how Filipino humor, storytelling, and community can build a lasting digital legacy for readers.

Penélope Cruz On LGBTQ+ Cinema And Almodóvar

Penélope Cruz used Cannes to speak about LGBTQ+ stories, fairness, and how cinema can carry convictions beyond the screen.

Hilarious 40th Anniversary Film Of Julie’s Bakeshop Goes Viral

Julie’s Bakeshop recently went viral after releasing its "Stop Tita Shaming" ad campaign celebrating its 40th anniversary.

Hilarious 40th Anniversary Film Of Julie’s Bakeshop Goes Viral

57
57

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

Julie’s, the Filipinos’ favorite neighborhood bakeshop chain, recently went viral after releasing its ad campaign celebrating its 40th anniversary.

The video starts with two middle-aged women working out in a local gym. A man notices them, and starts to “tita shame” the ladies. Tita Julie comes in and stops him, saving the ladies from the tita shamer.

What happened next made netizens laugh! They even shared their funny reactions to the film, and supported Julie’s in its #StopTitaShaming campaign. Here are some of their comments:

“I just watched the new Julie’s Bakeshop ad. My jaw dropped.”

“Puro “pandesal” din kasi kaya ayan tuloy… Binake siya. Hahahaha. Nice one, Julie’s. #ProudTitahere”

“Sana all maski 40 na, fresh pa.”

“Hahahahhahahahahaha “Dati, abs lang niya ang pandesal. Ngayon, buong katawan na.” NANIIIII!!!!!”

“I love how commercials evolved from time to time. This might be disturbing yet a new taste for people.”

Including Kris Aquinos popular impersonator and Youtube personality, Tita Krissy Achino who commented,“I agree! #StopTitaShaming!!! Kalurx, di porket tita na kami, limitado na lang ang pwede naming gawin. Hahaha!”

Here’s the film, if you haven’t watched it yet: https://fb.watch/4GNyy_sm-e/

“When you say ‘Tita,’ it doesn’t automatically mean you’re talking about women who are stuffy and formal. Titas can be cool and very dynamic,” said Marc San Juan, National Marketing Head of Julie’s Bakeshop. “Our founder, Mrs. Julie Gandionco, was already in her 50s when she decided to start her own bakeshop. Now it’s grown to a network of more than 450 stores all over the Philippines,” he added.

“We at Julie’s are proud and humbled to continue serving our customers amidst all the challenges we’ve experienced. Our 40th year is a testament that as long as we continue to grow and delight our customers, we will succeed. It’s our mission to continuously feed every Filipino neighborhood, not only with its favorite breads, but with opportunities as well,” said San Juan.

Julie’s Bakeshop has been baking Filipinos their favorite breads since 1981. Originally hailing from Mandaue City, Cebu, there are now over 487 Julie’s Bakeshops across the nation. Considered the biggest bakery network in the Philippines, Julie’s has shared its success with many Filipinos looking for an opportunity to earn, thanks to its continuous franchising efforts.

Visit Julie’s Bakeshop Facebook page @JuliesBakeshop to have your favorite bread delivered now. You may also follow them for exciting discounts.

The agency behind the hilarious spot is GIGIL.
http://bit.ly/GIGIL-JuliesBakeshop