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Uber-Inspired Campaign Against Sexual Harassment Nabs Top Prize In International Tilt


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The One Club for Creativity, an international non-profit organization that empowers the next generation of industry professionals, recognized young artists at their recently concluded Portfolio Night All-Stars competition.

Launched virtually, the contest served as a worldwide platform for aspiring individuals to showcase their talents and skills in a fast-paced evening of advice, networking and recruitment.

The week-long program gathered 24 national representatives from various cities across the globe, to include Buenos Aires, Guatemala, Helsinki, Lisbon, Manila, Milan, Montreal, Mumbai, Pan-India, Paris, Prague, Santiago, São Paulo, Shanghai, Singapore, and Toronto.

Completing the roster are Charleston, Cleveland, Dallas, Denver, Houston, Miami, New York, and San Francisco.

The contenders were divided into six groups of four to create powerful campaigns against sexual assault on college campuses.

These were guided by brief given by American transportation conglomerate Uber during the red zone period from August to November, after students come back from their holiday break. The term recorded at least 50 percent of harassment due to countless gatherings and social events, following their return to their respective school grounds in the United States (US).

The One Club for Creativity hailed the team of Ayan Aden from Helsinki, Jacob Banog from Manila, Pallavi from Mumbai, and Jodi Ong from Singapore as the Portfolio Night All-Stars Winners.

Banog, a Multimedia Arts (MMA) student from the De La Salle-College of Saint Benilde (DLS-CSB) School of New Media Arts (SNMA), shared their proposal highlighted the vital role of higher educational institutions in providing a safe space, supportive environment, and culture of respect among the members of its community.

He stated that they created an engagement calling on universities to take the necessary actions by imposing critical measures to prevent these incidents.

“We utilized social media, in-app features, and out-of-home (OOH) advertising in different phases. All of the participants presented compelling ideas that focused on the different insights and strategies to address the issue,” he stated.

Despite the different time zones, he emphasized that his colleagues had built excellent online communications and set coordinated meetings that allowed them to brainstorm and refine concepts.

“We ensured that everyone had a voice in our unit,” he furthered. “I was truly inspired by my team because we all wanted to win.”

The All-Stars Winners will fly to New York this September, hosted by The One Club for Creativity, to personally work on their campaign with the experts from Uber. They are likewise set to attend fellowship events, discussions with esteemed specialists, and in-person recruiting sessions.