Filipinos traveling abroad who booked their trip from Duty Free Philippines’ (DFP) official partners will get exclusive “value for money” shopping deals on top of the already tax-free products offered at DFP.

The marketing campaign announced on Thursday will give a five percent discount to outbound tour groups, who will shop at DFP’S flagship store — the Fiestamall in Parañaque City, within 48 hours upon arrival. Discount vouchers will be provided by DFP’s partner travel agencies to Filipino International Travelers (FITs) prior to their arrival in the Philippines.

“We target to increase brand awareness and to encourage FITs to shop their pasalubong at DFP instead of buying them abroad by highlighting our price advantage and striking a chord with customers’ sense of nationalism—that for every item bought at Duty Free, they help in the development of the Philippines tourism industry—as we are an attached agency of the Department of Tourism (DOT),” DFP Chief Operating Officer Vicente Pelagio Angala said.

“This campaign is expected to build traffic in our flagship store to generate new sales leads and getting more revenue from our existing clientele,” he added.

Based on Mastercard’s Future of Outbound Travel in Asia Pacific 2016 to 2021 report, the Philippines ranked 8th in the top 10 list of fastest-growing Asia Pacific markets by international outbound trips from 2016 to 2021, with outbound travels that are expected to reach 4.3 million trips by the year 2021.

To keep with the trends in the travel retail industry, DFP has recently renovated the Fiestamall which is expected to end on November 30.

The renovation includes improvements in the food court, building facade, area “Go Lokal!” and Philippines’ Finest boutique, and Customer Relations Registration lobby, and tourist lounge.

“This is just the phase 1 of this project. The second phase will start by the first quarter of next year which will include improvements in the atrium, building exits, and installation of LED screens,” Angala said.

“The confectionery section is also being renovated to become a chocolate haven for families especially for the little ones,” he added.

DFP is also expanding the list of exclusive brands that it carries which now includes – Gucci Beauty, which introduced its collection in the Philippines through a partnership with DFP.

“We take pride that these giant brands choose to enter the Philippine market through our stores because of the trust and confidence built by the Duty Free Philippines brand over the years,” Angala said. The said boutique is located at the new Duty Free Luxe in Pasay City. (PNA)