Be Your Best Self This Love Month With Ever Bilena

Love yourself this February with Ever Bilena’s budget-friendly beauty picks! From skincare to hair care, it’s time to shine your brightest.

PRSP Honors PAGEONE Group As First Agency Of The Year Hall Of Fame At 60th Anvil Awards

PAGEONE Group makes history as the first and only PR agency to win five AOY awards, earning its place as the only PR agency in the prestigious Hall of Fame category. #PAGEONEGroup #60thAnvilAwards #AnvilAwards #AnvilAwardsHallOfFame

Brandplay Wins Top Agency Award In Anvil Awards Debut, Secures Multiple Anvils

Brandplay wins Top Agency award at the 60th Anvil Awards, taking home multiple Anvils showcasing its expertise in developing and implementing impactful campaigns. #Brandplay #PAGEONEGroup #60thAnvilAwards #AnvilAwards #AnvilAwardsAgencyOfTheYear

Blackwater Women Launches New Deo Spray Collection Featuring Barbie Forteza, Adie

Blackwater Women under Ever Bilena Cosmetics launched their Whimsical Deo Spray Collection at SM North Edsa on January 25, with special appearances from their brand endorsers, actress Barbie Forteza and singer-songwriter Adie.

NFA Needs “Targeted Approach” To Efficiently Allocate Resources

Senator Nancy Binay encourages the NFA to engage with LGUs for better support of El Niño-affected regions.

NFA Needs “Targeted Approach” To Efficiently Allocate Resources

621
621

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

Senator Nancy Binay on Tuesday urged the National Food Authority (NFA) to collaborate with local government units (LGUs) in identifying vulnerable areas affected by the El Niño.

In a news release, Binay said a vulnerability map would enable the NFA to prioritize regions with struggling farmers and allocate resources efficiently.

“By targeting regions with a high concentration of struggling farmers, the NFA can ensure a more efficient use of their resources and reach those who need support the most,” she said.

Binay pointed out that a “targeted approach” would somehow empower farmers and could bridge the gap between the NFA’s programs and Filipino farmers, ensuring a “more sustainable future” for the rice industry and protecting the interests of both producers and consumers.

She added that the proposed amendments to the Rice Tariffication Law could empower the NFA in selling rice directly to markets at lower prices, benefiting both farmers and consumers.

“We cannot allow middlemen and importers to influence the rice market, that’s why we need to highlight the need of a targeted support. NFA can serve as the direct buyer and should be in the forefront in offering farmers high buying prices,” she said.

A more efficient NFA buying system, coupled with targeted support for cooperatives, can increase the availability of locally-sourced rice at competitive prices, she said. (PNA)