Chef Tatung Sarthou Introduces A Filipino Philosophy Of Living Through The Wisdom Of The Kitchen

Chef Tatung Sarthou introduces KitchiZen, a book that reframes the Filipino kitchen as a space for life lessons on balance, patience, and understanding enough.

From Narrative To Infrastructure: How Reputation Management Evolved In The Last 10 Years

Reputation today is no longer shaped by messaging alone but by systems, actions, and consistency that stakeholders experience and verify across platforms over time.

When In Manila And The Long Game Of Building A Lasting Brand

A platform built on consistency now faces reinvention, as When In Manila shifts from founder-led identity to a shared space shaped by its growing community.

Unilever Champions Women Within The Workplace And Beyond Through Purposeful Programs And Partnerships

Unilever Philippines highlights how intentional policies and programs can empower women to lead, grow, and thrive across workplaces and communities.

Building A Safer Digital Marketplace For Filipinos

Building A Safer Digital Marketplace For Filipinos

60
60

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

Despite the number of mobile wallet users increasing over the years, a large portion of Filipino consumers still remain skeptical of the technology, fearing identity theft or even credit card fraud.

According to The Nilson Report, a US-based research agency for news and analysis of the global card and mobile payment industry, global card fraud losses continue to be on the rise. From 2016 to 2025, projected fraud losses will nearly double, climbing from $22.8 billion to nearly $50 billion.

This is because more online hackers and cyber thieves are finding different ways to steal information or fool people into giving up their data through social engineering. One example is through fake e-mails or calls from supposed representatives of banks or credit card companies. These fraudsters ask for personal information in the pretense of confirming someone’s identity. Some even call their victims using a fake number to avoid being traced.

These tactics that identity thieves use on customers of traditional banks and credit cards are the same being employed on individuals using digital financial apps. The lack of assurance that consumers and users feel regarding online safety and protection may be a deterrent to fully utilizing the power of mobile applications out of fear of being swindled.

GCash, the country’s leading mobile wallet, is cognizant of such threats and has come up with a program to provide increased peace of mind for users on their platform. The initiative, called Customer Protect, is a first in the industry to protect and even compensate users in case of unauthorized financial transactions on their GCash app, GCash on Messenger or GCash Mastercard platforms.

These transactions may arise from untoward incidents of stolen mobile phones or identity theft. Customer Protect is a feature that enhances GCash’s advanced risk capabilities that are already in place, which actively analyze and monitor transactions to detect and prevent fraudulent activities.
Fully verified GCash users can receive compensation for the actual amount of unauthorized transactions not exceeding P100,000. Semi-verified users can receive compensation up to P10,000 while basic users can receive up to P2,000.

With the introduction of this innovative program, GCash users can feel even more secure as they continue their usual daily transactions on the app, such as buying load, sending money and many others. Customer Protect frees GCash users from worry and gives them the confidence to embrace a fully digital lifestyle of convenience and immediacy.