Popular Filipino fast food chain Jollibee collaborates with Japanese manufacturer Good Smile Company (GSC) to release their very own Nendoroid figurine of the beloved mascot. Pre-orders are now open from Feb. 19 to Apr. 2.
I’m sure you might have seen people collecting cute trinkets such as Sonny Angels, Smiski, Hirono, and even the ever heavily debated, Labubu. The obsession with small collectibles also translated into bag charms, key rings and even phone “hippers” – serving the purpose of adding a little bit of fun and joy in our daily life.
With social media, these tiny collectibles have become a way for people to bond over – the excitement of opening the box, being nervous of which one you got, and the pure joy of getting your “prio” figurine – it’s no surprise that unboxing videos of Gachapon or random toys have become so popular.
Following suit, the fast food giant announced that they are releasing a “Nendoroid Jollibee” figurine which is part of GSC’s famous Nendoroid collection. The figurine is a 10cm chibi-style doll which has its own swappable accessories, including a smiling faceplate and the ever delicious Jolly Spaghetti and Chickenjoy.
Currently in pre-order, the Nendoroid Jollibee retails for ￥6,500 or roughly ₱2,528.
The Good Smile Company PH website has closed down but it partnered with local sellers where fans and foodies can order their very own Nendoroid Jollibee, including Big Boys Toys Store, Red Monster Shop, and Aniporium. Pre-orders can also be made through Collector’s Toy Box, Den Den Otaku, Otaku Rush, and other online stores.
Jollibee is the first ever Filipino brand to have its own Nendoroid figure, joining the rank of popular global brands and characters from famous movies, shows and games.
This collaboration not only showcases the brand’s global reach and appeal but also cements Jollibee’s status as a cultural icon, celebrating it as the pride of the Filipino community.
