The 2025 elections will be remembered not just for its political surprises but for the resounding message sent to a long-dominant breed of Filipino politician: the celebrity-candidate.
Once titans of popularity and showmanship, Bong Revilla, Willie Revillame, Manny Pacquiao, and Philip Salvador each faced stunning defeats. They didn’t just lose their races. They lost their long-assumed grip on the hearts of an electorate once easily swayed by dance moves, game show giveaways, and name recall. It was, in many ways, a political reality check.
The Limits of Budots Politics
Bong Revilla’s now-infamous budots dance, once mocked but undeniably effective in past campaigns, failed to stir votes this time. While it previously symbolized approachability and populist charm, the electorate now seems to want more than catchy gimmicks. Filipino voters appear weary of choreography without credible governance.
Revilla’s defeat underscores that dancing with the masses is no longer a substitute for delivering results. The “budots” approach i.e. entertain now, explain never, may have finally reached its expiration date.
From Budol King to Voter Skepticism
Willie Revillame brought to politics years of goodwill, built on cash giveaways and afternoon TV emotionalism. But in the face of economic challenges, rising skepticism, and increasing demands for substance, even Willie’s Wowowin-flavored campaign failed to inspire confidence.
His loss signals a growing awareness that what works in television doesn’t always translate to the rigors of public policy. Filipino voters seem less willing to be swayed by budol-style politics flashy: emotional, but ultimately hollow promises of upliftment.
Pacquiao and the Punch That Didn’t Land
Manny Pacquiao, boxing legend and former senator, also failed in his attempt at a political comeback. While his global fame remains intact, his political narrative has grown tired. Once seen as a symbol of hope and possibility, Pacquiao now appears to many as a well-meaning but inconsistent leader.
His defeat is a referendum not on his past but on his future relevance. Star power, it turns out, must now be paired with substance and strategy.
Philip Salvador and the Collapse of Proxy Popularity
Philip Salvador leaned heavily on legacy associations, particularly his closeness to the Duterte camp, but failed to translate those connections into electoral success. His campaign echoed many themes of the past, but in a country where political winds are shifting, nostalgia no longer guarantees support.
His loss illustrates another truth: proximity to power is no longer enough. Today’s voters demand independent credibility and clarity of vision.
The Celebrity Candidate Hangover
For decades, Philippine politics has blurred the line between public service and performance. But in 2025, the electorate may have finally sobered up. The myth of the celebrity-savior has cracked. Charisma alone no longer makes up for a lack of competence.
This election cycle wasn’t just about individual losses. It was about the rejection of a political playbook that has overstayed its welcome. Budots and budol may have once entertained us but they cannot legislate, reduce inflation, or rebuild trust in institutions.
This time, Filipino voters saw through the act.
