Danilo Brenio Puts Creator Credibility Before Commercial Opportunities At Vloggers Philippines

Danilo Brenio, founder of Vloggers Philippines, prioritizes creator credibility by rejecting questionable commercial partnerships and encouraging members to protect their reputation and professional integrity.

How Tala’s Strategic Partnerships Are Expanding Financial Access For Filipinos

Through its partnerships, Tala champions true financial inclusion by providing customers access to flexible and convenient online credit, while helping shape an inclusive and dignified digital finance system for the global majority.

Home Credit Makes The Latest iPhone 18 Pro And 18 Pro Max More Accessible With Double-Zero And Trade-In Offers

Bring home the latest iPhone with Home Credit’s Double Zero and Trade-in financing for as low as ₱137 per day for up to 24 months to pay.

Vloggers Philippines: A Community Built On Organic Growth

Danilo Brenio is considering future opportunities in talent management and influencer services while keeping the original Vloggers Philippines Facebook community at the center of operations.

Centuries-Old Rite ‘Tumba’ Highlights Ilocos Norte’s Halloween Bash

Ilocos Norte’s Halloween bash is truly one for the books, thanks to the enduring tradition of “Tumba.”

Centuries-Old Rite ‘Tumba’ Highlights Ilocos Norte’s Halloween Bash

2,796
2,796

How do you feel about this story?

Express Your Reaction
Like
Love
Haha
Wow
Sad
Angry

Centuries-old tradition “Tumba” highlights Ilocos Norte’s halloween bash, enticing more tourists to visit up north.

Unique to the residents of Paoay, Tumba is an annual social ritual held every All Saints Day.

Like in the previous years, the town’s 10 districts representing its 31 villages come together at the heritage town plaza to build makeshift huts usually made of bamboo and other indigenous materials where they place their atang (offering) for those who have departed.

During the ritual, women elders wearing inabel, a traditional woven cloth of the Ilokano people, gather in front of the displayed offering with lighted candles, images of saints akin to an altar and recite the prayers and hymns for the dead, including those whose names or memories were already forgotten.

These prayers start early at 6 p.m. after everyone has made visits to the cemetery, and last until midnight.

The offerings at the altar include eggs, famous Ilokano cuisines, home-made alcoholic beverages, rolled tobaccos and even betel-nut chews.

The most distinct of these offerings is a rice cake called baduya, a sweetened fried glutinous pancake mainly produced for this occasion.

Visitors can also partake of the food offering in an act called agkararrua (meaning to be done on behalf of the spirits).

Cultural heritage worker Bernard Guerrero of Paoay town, in one of his written articles documenting the living and enduring traditions of his hometown, describes Tumba as the Philippines’ Dia de Muertos, or the Day of the Dead, in Mexico.

It portrays a celebration that is both solemn and jovial. It is meant to remember and honor the departed ones as well as to provide a form of neighborhood entertainment, he said.

Guerrero said that “while the town is famed for its rare Mardi Gras (Fat Tuesday) celebration called Guling-Guling, another unique ritual held every Nov. 1 called Tumba is less known.”

He said Tumba means “tomb” in Spanish.

“While there are no records to show when or why it started, Tumba is largely believed among locals to be at least 200 years old,” he said.

Guerrero theorized that Tumba may trace its origin back to its older counterpart in Mexico, from where the tradition found its way to and eventually gained popularity in Paoay during the Spanish colonial period.

To ensure that Tumba will be observed and preserved through the years, the municipal government of Paoay is allocating some funds annually to sponsor prizes for the best Tumba exhibit.

Prizes range from PHP10,000 to PHP15,000 for the top three winners, while consolation prize is PHP5,000.

While the Tumba concept or theme is left to the discretion of the participating village or district, the exhibit should still depict the culture, tradition, and values of the Paoayeños, giving emphasis on how the community celebrate All Saints Day.

“The tumba festival highlights our distinct and solemn ways of honoring the spirits of our departed love ones,” Paoay town mayor Sheilla Galano said in a media interview on Thursday as she enjoined everyone to visit the Tumba huts on Nov. 1 and experience a unique intangible heritage of the community which illustrates a strong connection of the people to their past. (PNA)