Zalora Philippines Launches Its Collaboration With The It Girls For ‘the___edit’ Clothing Line

ZALORA, Asia’s Online Fashion Destination proudly launches its first ever collaboration with the country’s fashion & social media mavens; Georgina Wilson-Burnand, Isabelle Daza-Semblat, Liz Uy and Solenn Heussaff-Bolzico for an exclusive collection under the label, the___edit.

“We are very excited to finally launch the___edit on ZALORA!” says Pinky de Gracia, ZALORA Philippines Business Unit Head for Women’s Shoes and Apparel. “This collaboration is a milestone for ZALORA as we worked together to offer consumers in the country a brand that is made for every Filipina. Supporting local has always been a key focus for us and we see this collaboration as another exciting opportunity to enable our partners to access a much wider audience in the country through our innovative platform and expansive logistics network.”

With a common goal to share the love of fashion to as many Filipinas possible, the___edit, a 60-piece universally flattering shoe and apparel line reflective of the girls’ respective styles, is effortless, unapologetically chic and on point. This collection offers sophisticated, versatile, timeless pieces anyone can easily pull out from her closet and feel confident in; whether day or night, regardless of the season or location—like a bestie so reliable, you can turn to her again and again because you know she won’t let you down.

“We wanted to come up with a line that was affordable that the modern Filipina would use everyday. We wanted to include all the types of women, whether you are a stay-at-home mom or you’re someone who is on the go. We wanted it to be flattering. And that is why we were very specific with the colors and the cuts because we wanted it to be kind of universal in that sense.” Isabelle explains.

“Everything is a statement piece. Everything’s made to feel as good as it looks,” says Liz who highlights that the pieces are both comfy and stylish. Constants made to live in everyone’s on repeat rack, the___edit was not crafted by one person trying to please, but by four strong and confident point of views that matter.

Georgina added, “What really inspired us is just an easy lifestyle. I want to be able to wear these clothes in a very relaxed setting, and a very dressed up setting and be able to style it both ways because it’s versatile.”

“Everyone has different personalities, different styles.” So it’s about finding the perfect compromise that will fit everyone. A little bit of us and a little bit of you.” Solenn concludes.

Shop the___edit exclusively on ZALORA starting October 11, 2018 at—edit and will be available at the ZALORA Pop Up Store in Greenbelt 5 until October 31, 2018.

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