Ber months is fast approaching and as we all know, Filipinos consider this as the start of the Christmas season in the Philippines. Because of this, Facebook wants to make the best out of it by harnessing the power of mobile technology.

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In the recent press briefing, Facebook Southeast Asia managing director, Kenneth Bishop shared his insight on Filipinos being “mobile-first” shoppers and using Facebook as a business platform.

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Getting the data from this Facebook study, Bishop said that three out of five Filipino consumers use their mobile devices in their shopping journey during holidays and this number considered quite big. Mobile shopping really changes things when it comes to buying stuff.

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The study showed that 50% of Filipino consumers still check their smartphones even if they are physically in the store to final check their things that they want to buy. Some of the activities are comparing prices (70%), comparing products (61%), reading product reviews (60%), taking photos (53%) and reviewing their list (53%). The study also showed that 42% of Filipinos use mobile to avoid long lines inside malls and supermarkets.

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To be honest, mobile shopping today becomes an easy activity to replace real shopping where you can go to your stores. But there are also disadvantages of mobile shopping because you don’t get to see and try the things that you will buy. Sometimes, you will end up disappointed because it didn’t fit you properly or it doesn’t have the correct color tone you want.

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