Which Virtual Assistant (VA) Is Best For You





New technologies of today include the intelligent virtual assistants or VAs – softwares that incorporate artificial intelligence (AI) with a human-like interface. It can perform various tasks or services for an individual such as opening a certain application, booking a flight, or even reading your E-mails via text, voice, or by taking and/or uploading images. The capabilities and usage of virtual assistants is expanding rapidly, with new products entering the market.

Multinational technology companies such as Apple, Google, Microsoft, Amazon, and Samsung have launched each of their own versions of VAs – may it be for personal computers, smartphones or smart speakers. All have the same functions but offer different features which allows the users to choose what’s best for their lifestyle, work, or leisure.

Apple’s Siri
Talking to Siri is an easier and faster way to get things done.
Just say “Hey Siri” before a request, and Siri does it.


Siri is probably the most popular of all the voice assistants. It has been an integral part of iOS devices (iPhone, iPad, iPod, Apple Watch) since the launch of iOS 5 in 2011. It started with the basics such as weather and messaging, but has expanded greatly to support more third-party integration with MacOS – you can ask it to call people, send messages, schedule meetings, launch apps and games, play music, answer questions, set reminders, and provide weather forecasts.

It is currently available in 36 countries.

A post shared by Siri (@_apple_siri) on

Google Assistant
Ask it questions. Tell it to do things.
It’s your own personal Google.


Google Assistant is one of the most useful virtual assistants out of the box. Google’s integration with its search engine allows the software to utilize your search history and customize its responses based on what it knows about your queries. It has less personality, but more functionality.

It is currently available in 8 languages.

Amazon Alexa
With Alexa, you can build natural voice experiences that offer customers a more intuitive way to interact with the technology they use every day.

Amazon’s voice assistant is standalone for Amazon Echo speaker and a limited number of Amazon Fire devices. Alexa is meant to be used out in the open – away from a computer or while working elsewhere – for purposes such as information, entertainment, or purchases. This software also allows many users with physical disabilities to access their phone or tablet by linking their Alexa account to the Tecla application.

It is currently available in 5 countries.

A post shared by CNET (@cnet) on

Microsoft Cortana
Cortana is your truly personal digital assistant.

Cortana is a desktop-friendly assistant available on Windows 10 devices with a specialty in work-related tasks. It is designed to recognize context, so you can phrase questions in different ways and still expect a useful answer. Stored information including the places you like to go and things you might be interested among others are also being analyzed by this software.

It is currently available in 13 countries.

Samsung Bixby
A smarter way to use your phone.
Whatever you need, Bixby it.


Bixby is the new addition to the VA family – Samsung not letting itself be outdated to the trends of today. The VA is on the GalaxyS8 phone, ready to access information and manage your data, schedule, events, and more. It is divided into three different categories of abilities — Voice, Home, and Vision wherein Vision is the most unique part as it can analyze what image the camera is picking up and give you a report.

It is currently available in 200+ countries.

A post shared by Samsung Iran (@samarena_ir) on

Now that you have compared these commonly used VAs, which one would you prefer to use?