Victoria’s Secret Fashion Show: Cancelledt For Good

Victoria’s Secret Fashion Show: Cancelledt For Good

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Lingerie brand Victoria’s Secret announces the ultimate end to their annual televised fashion show after receiving the lowest ratings in 2018.

Recently, the brand has been under fire due to its sexism and lack of diversity. Some have also noticed that their perception of beauty has become more unrealistic as the models get skinnier over time.

L Brands, parent company of Victoria’s Secret, revealed that they ended the exclusive event because they are figuring out a better way to communicate with their consumers.

“We’re figuring out how to advance the positioning of the brand and best communicate that to customers,” said Stuart Burgdoerfer, L Brands chief financial officer in an earnings call on Thursday.

He added that they will launch something “similar in magnitude to the fashion show” this holiday season.

Debuted in 1995, the yearly runway show has since then became a cultural phenomenon. Walking on the iconic runway alone could skyrocket a model’s career. Some of which are the likes of supermodels Tyra Banks, Heidi Klum and Miranda Kerr.

Photo Source: Evan Agostini

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