When you say that someone or something is a “head-turner”, it means that there is something delightful on it that catches your eyes.

Something that worth the momentum of turning your heads and peek at the glitters of that venerable thing.

Mazda, a well-known car brand in the world proves that their cars are worth the head-turns.

As part of this unique Ad strategy, Mazda, installed a billboard along a busy path walk. It backs-up with a technology that detects crowd and facial recognition. It also figures algorithms for the number of head turns. A hidden camera was also installed within the billboard.

PHOTO CREDIT: ADSOFTHEWEEK