Monday, January 17, 2022

International Peace Conference To Commemorate Civilian-Led Peace Agreement In Mindanao

An international online peace conference will be held to celebrate the 8th anniversary of a civilian-led peace agreement in Mindanao on the 24th of January.

Ormoc City Strengthens Stance Toward RE

The Ormoc City government in Leyte has solidified its stance toward pursuing renewable energy within its jurisdiction with a recent resolution declaring it as an official policy in the city and encouraging the entire province to adopt it as well.

Bajaj Maxima Cargo Rises As A Logistics Solution In Bohol Relief Operations

The Bajaj Maxima Cargo has been recognized as an effective logistical solution for transporting relief products and services to disaster-stricken areas such as Bohol.

Children Remind Peers About Online Safety As Country Celebrates Children’s Month

Children in some World Vision communities in Luzon, Visayas and Mindanao gathered to teach and learn about online safety to prevent online abuses and sexual exploitation of children.

The Ultraboost 22 Manifests adidas’ Ongoing Commitment To Its Female Running Community

The Ultraboost 22 Manifests adidas’ Ongoing Commitment To Its Female Running Community

Spotlight

BAJAJ MAXIMA CARGOspot_img

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

Today, adidas Running has unveiled the adidas Ultraboost 22. The latest addition to the iconic Ultraboost line-up provides runners with 4% more supreme energy return than the Ultraboost 21 for women. Designed with our oceans in mind, it includes a CONTINENTAL™ natural rubber outsole and an upper made with yarn containing 50% Parley Ocean Plastic.

The launch represents a key milestone in adidas’ long-term commitment to offer the best product to all women, through improvements and benefits that support the needs of its diverse community of women. The new Ultraboost 22 was informed by women-specific insights to provide runners with a shoe that is specifically comfort tailored to their feet.

 

DESIGNED FOR THE FEMALE FOOT

Our all women team of designers and product developers worked closely with the adidas running community and testers to create the new silhouette, which marks the biggest update to the Ultraboost line-up yet. A shoe which has been at the forefront of performance running since its first iteration in 2015, the Ultraboost 22 delivers supreme energy return technology, combined with a refined design for ultimate comfort.

Tapping into women-specific insights and using an online anatomy database of 1.2 million foot scans, conducted and analysed by footwear and technology researchers Jura, Žabkar & Džerosk (2019), our design team identified key differences across instep height, heel anatomy and females’ gait cycle trends and re-engineered and refined the Ultraboost last to better reflect the female foot. The new last, born from the foundations of the signature S-curve UB21 last, was fine-tuned to create a narrower heel pocket, shallower forefoot profile and lower instep area, whilst the newly refined outsole is designed to help you say goodbye to overpronation.

 

The adidas Ultraboost 22 features:

  • Energy Return – the new upper and LEP torsion system combine with the iconic BOOST midsole to deliver superior energy return, 4% more than the Ultraboost 21 for women.
  • LEP – the adidas Linear Energy Push is an evolution of the torsion system which works in harmony with the boost midsole and the newly designed outsole for a more responsive ride.
  • PRIMEKNIT+ – the refined PRIMEKNIT+ forged zones are made with yarn containing 50% Parley Ocean Plastic, providing an adaptive fit.
  • 360° fit improvement based on the female anatomy – the fit is based on a new last built on female anatomical insights. It reflects a narrower heel, a lower instep and keeps the unique S-curve heel that works in harmony with the heel counter to let the Achilles tendon move freely.

Nora Wilimzig, Senior Product Manager, adidas Running, said: “We created the adidas Ultraboost 22, by taking a more holistic approach to the way we design our running shoes. The Ultraboost 22 is crafted with the goal of supporting our female running community by providing them with a shoe that delivers ultimate expression of comfort and responsiveness.”

Shaunae Miller-Uibo, adidas athlete and two-time Olympic champion, said: “The Ultraboost 22 represents an exciting step for adidas Running and shows the brand’s continued commitment to provide all runners with the best product in order to support them in achieving their personal goals. As an athlete, seeing brands innovate and push boundaries inspires me to do the same. It’s great to know that I have the support I need every step of the way.”

 

SUPPORTING THE COMMUNITY

To celebrate the new silhouette and support the adidas Running community with reaching its goals, adidas Running will launch a variety of exciting updates.

  • The HI ENERGY playlist, which is set to help boost runners’ energy, featuring high energy beats, will be available on December 11 on Spotify here.
  • The adidas ‘Countdown to 22’ December challenge will support our female community around the world to change their lives through running and motivate them to kick off their New Year’s resolutions. Participants will be able to access the challenge through the adidas Running app and sign-up from December 2nd and onwards here, with the tracking phase running from 10th-31st December. Creator Club members who join the challenge will be rewarded with 220 points.

The adidas Ultraboost 22 will launch in a magic mauve colourway and be available to Creators Club members on December 2nd. The adidas Ultraboost will be available globally from December 9th instore and online on https://www.adidas.com.ph/women-running-shoes.

To find out more, please visit: https://www.adidas.com.ph/women-running-shoes. Follow the conversation on Instagram, Facebook and Twitter using #ULTRABOOST, @adidasrunning and @adidaswomen.

BAJAJ MAXIMA CARGOspot_img

Spotlight

International Peace Conference To Commemorate Civilian-Led Peace Agreement In Mindanao

An international online peace conference will be held to celebrate the 8th anniversary of a civilian-led peace agreement in Mindanao on the 24th of January.

Ormoc City Strengthens Stance Toward RE

The Ormoc City government in Leyte has solidified its stance toward pursuing renewable energy within its jurisdiction with a recent resolution declaring it as an official policy in the city and encouraging the entire province to adopt it as well.

Bajaj Maxima Cargo Rises As A Logistics Solution In Bohol Relief Operations

The Bajaj Maxima Cargo has been recognized as an effective logistical solution for transporting relief products and services to disaster-stricken areas such as Bohol.

Children Remind Peers About Online Safety As Country Celebrates Children’s Month

Children in some World Vision communities in Luzon, Visayas and Mindanao gathered to teach and learn about online safety to prevent online abuses and sexual exploitation of children.

Lifestyle

Entertainment

More Stories

Nueva Vizcaya Receives P111.8-M Infra Projects

The Department of Environment and Natural Resources has turned over PHP111.8 million worth of infrastructure projects to five local government units in Cagayan Valley.

‘TESDAMayan’ Helps Build House For ‘Odette’-Displaced Family

The Technical Education and Skills Development Authority is helping build a one-bedroom house for the family of a solo parent in Antique whose house was destroyed by Typhoon Odette.

Tacloban Restricts Movements Of Unvaccinated Persons

Tacloban is limiting the movements of unvaccinated individuals.

Communication Problems Reported In Tonga Amid Volcanic Eruption

Communication difficulties were reported in Tonga following a massive underwater volcanic eruption in the Pacific country, according to local media Sunday.

3 RHUs In Davao Oriental Receive RxBox And Training From DOST-XI

Three Rural health units in Davao Oriental received RxBox telehealth devices from the Department of Science and Technology in Davao Region last 22 December 2021.

Travel

Motoring