In line with the company’s strategy of increasing visibility in local communities, Starmobile, the mobile subsidiary of Filipino technology company Star Telecom Alliance Resources, Inc. (STAR, Inc.), announced that its devices are now available in over 900 sari-sari stores nationwide.
“By making Starmobile phones available in sari-sari stores all over the country, we are making it more convenient for Filipinos from all walks of life to avail of affordably-priced mobile devices,” said Starmobile Sales and Marketing Head Ardie Balderrama. “At the same time, it also allows us to work with and empower micro enterprises within communities.”
Starmobile products are now available in Mr. D in Atimonan, Quezon, Double Barrel in Sta. Cruz ,Laguna, Abay Sari-Sari Store in Naga City, Bicol and in several other outlets in Quezon City such as Hi ACE Sari Sari Store San Bartolome, Novaliches and CJ Loading Station Pingkian Sauyo, Novaliches.
Devices sold in these stores include the UNO feature phones and the entry-level PLAY and UP series android smartphones.
To support the small business owners, Starmobile provides in-depth training and assists them with on-ground marketing activities such as setting up store signages, storefront materials, and posters. The company has begun bolstering its presence in Smart and Sun Cellular Satellite Stores and Transport Groups nationwide.
New marketing materials are now visible in Davao City, Gen. Trias in Cavite, and Bauan & Batangas City in Batangas.
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