BusinessWorld, the country’s leading business newspaper, introduces its newest successor in the age of disruptive innovation: SparkUp.
SparkUp is a space for the community of young, passionate, and wildly aspiring go-getters. It’s like a digital-hub for millennials who have passion for business. SparkUp is business-oriented multimedia platform consisting of a website, the sparkup.ph, social media pages including Facebook, Instagram, and Twitter @SparkUpPH, and a quarterly published magazine.
Going digital came from Lucien C. Dy Tioco, Executive VicePresident of Philippine Star Media Group, which BusinessWorld is part of.
“SparkUp will prove to be a useful platform for business-minded millennials and centennials because it will not only serve as a source of business knowledge, but also a community where they can share ideas and inspire each other to turn business concepts into reality,” he said.
Perfectly designed for the future generation of business leaders, SparkUp will also provide relatable and valuable content to excite readers.
A daily content hashtag categorizes the stories:
#MoneyMonday – Tips on money management, with the latest news on saving, investing, and spending;
#TrendingTuesday – Insights on the latest trends and their impact on entrepreneurs and consumers;
#WorkingWednesday – Workplace stories and tips for the Gen Y and Gen Z’s work ethics and career outlooks;
#TakeoverThursday – An insider tour of a day in the life of the members of the Sparkommunity;
#FreshFriday – Stories on the lighter side of business.
Aside from the relevant contents, SparkUp also has a set of successful young entrepreneurs called “Sparkfluencers” they will help business-minded millennials cope up with the latest business trends. They will also write columns and speak live in events to foster learning and inspiration.
To know more about business terms, SparkUp introduces Sparktionary. This built-in dictionary provides digestible definitions through interactive executions readily available for every reader.
Users will also get a chance to contribute their own content. They can also take down notes, bookmark stories and participate in a gamified platform.
Plus, they can also earn as much coins as they can via website engagement. Coins can be used to buy items at the Marketplace, including actual copies of the print issue and passes to SparkUp events.
SparkUp will also regularly hold a series of events aimed at empowering the Sparkommunity. Among these events are entrepreneurial summits, pocket forums, campus activations, start-up competitions, and case-study activities. These will enable members of the Sparkommunity to learn, meet up, network, and find potential partners.
To know more about SparkUp, visit www.sparkup.ph and follow @SparkUpPH.
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