Selena Gomez finally launched her much-anticipated Rare Beauty, a vegan and cruelty-free cosmetic line.
Rare Beauty aims to “celebrate what makes each of us rare,” according to the singer. “Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are.”
The brand also embraces inclusivity as it offers beauty products to guys and girls of all shapes and colors.
“I want girls and boys and men and women to feel comfortable. It’s meant to be enjoyed, it’s very special. We are not meant to look like everybody else, we’re meant to look like ourselves.” Gomez shared via Instagram Live.
The beauty line will debut with a set of 48 shades of Liquid Touch Weightless Foundation for different skin tones, 12 shades of Lip Soufflé Matte Lip Cream, a Positive Light Liquid Luminizer, and probably more.
Rare beauty will be officially released on September 3. So, catch the launch of Rare Beauty on Sephora both online and physical store or at rarebeauty.com.