Thursday, February 25, 2021

Eight SM Companies Receive Golden Arrow Awards On Corporate Governance

Eight SM Companies were given Golden Arrow Awards for their excellant practice of corporate governance.

JG Summit Invests In Fintech Focused On Emerging Markets

JG Summit Holdings Inc. invests in Tyme, one of the world’s fastest-growing digital banks based in South Africa.

Reinvent And Go This 2021 With Globe Virtual Hangouts

What can everyone expect from Globe Virtual Hangouts this 2021?

SM Foundation Bags Four Anvil Awards

Congratulations! SM Foundation (SMFI) bags four awards in the recent 56th Anvil Awards.

POND’S And Shopee Deliver ‘Smarter Skincare’ With First AI-Powered Chatbot

POND’S And Shopee Deliver ‘Smarter Skincare’ With First AI-Powered Chatbot

Spotlight

Eight SM Companies Receive Golden Arrow Awards On Corporate Governance

Eight SM Companies were given Golden Arrow Awards for their excellant practice of corporate governance.

JG Summit Invests In Fintech Focused On Emerging Markets

JG Summit Holdings Inc. invests in Tyme, one of the world’s fastest-growing digital banks based in South Africa.

Reinvent And Go This 2021 With Globe Virtual Hangouts

What can everyone expect from Globe Virtual Hangouts this 2021?

SM Foundation Bags Four Anvil Awards

Congratulations! SM Foundation (SMFI) bags four awards in the recent 56th Anvil Awards.

POND’S partners with Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, to launch the ‘Smarter Skincare Just For You’ regional campaign. This campaign integrates POND’S cutting-edge Skin Advisor Live (SAL) AI chatbot exclusively on Shopee for the first time. The partnership enables POND’S and Shopee to capture more digitally savvy consumers in the region and drive higher engagement, as e-commerce becomes an increasingly important channel of growth. In the Philippines, e-commerce has tripled the growth of Unilever’s skincare category, year-over-year.

The campaign integrates POND’S AI-powered beauty tech solution with Shopee’s proven engagement tools to deliver an innovative and personalized online shopping experience. Based on SAL’s free skin analysis, users can gain a deeper understanding of their skin and buy the most effective skincare products, all from the comfort of their homes. This provides a simple one-stop beauty solution for consumers who are often overwhelmed with beauty choices online.

The campaign has been rolled out in phases across four markets in Southeast Asia including Indonesia, Philippines, Thailand, and Vietnam.

 

Consumers rely more on beauty tech tools to make purchase decisions

The sales of skincare products is expected to grow at double-digit numbers until 2023 in Southeast Asia. The Beauty & Personal Care category has consistently seen strong demand on Shopee, as more consumers prioritize self-care by shopping for skincare products. These trends drive more brands to expand online in order to meet growing demands and to find more innovative ways to engage their customers.

To better serve consumers who are going online to research and shop for beauty products, POND’S brings the success of its unique Skin Advisor Live AI Chatbot to an e-commerce platform. Together with Shopee, its preferred regional partner, POND’S will pilot this initiative across four of its key markets in the region.

Following the launch of SAL on Facebook Messenger across 9 countries last year, POND’S observed that up to 98% of consumers cited that they enjoyed their interactions with SAL. This innovative feature helps customers analyze their skin types, find the right skincare products, and add these items to their shopping carts. Shoppers simply have to follow the easy ‘Chat, Snap, Buy’ three-step process by messaging the Unilever Beauty Official Store on Shopee.

“Our mission has always been to provide consumers with expert skincare solutions to enable them to look their best every day. When faced with so many beauty choices available online, we understand it can be overwhelming and challenging for consumers to pick the right skincare products. By integrating SAL, POND’S virtual beauty advisor, on Shopee’s robust chat platform, we can help consumers quickly find the products that suit their unique skin type. They don’t have to rely on trial and error in hopes of finding the best fit for their skin, making beauty an enjoyable experience,” says Rohit Bhasin, Global Brand Vice President at POND’S.

Martin Yu, Director at Shopee Philippines, said, “We are honored to be the first and exclusive e-commerce platform to partner with Pond’s on this innovative campaign. We’re always looking for ways to explore and launch new ideas, tech, and products with brands. We also want to provide fresh experiences for our Shopee users who trust us for a seamless and unique shopping experience. This partnership comes at an opportune time to empower users to invest in quality products catered to their skincare needs through edu-tainment and promotional deals this new year.”

 

Innovative in-app engagement drives user conversion during Regional Brand Day event

The ‘Smarter Skincare Just For You’ regional brand day campaign creates a convenient and seamless in-app shopping experience on Shopee. With just a click, users can learn more about each product before making a purchase.

By leveraging Shopee’s marketing tools and core engagement features, the digital campaign will also deliver relevant beauty content via Shopee KOLs, social media, and co-branded videos. These interactive bite-sized beauty content will debunk beauty myths and equip users with knowledge and tips to discover and experiment with beauty products online.

POND’S has also leveraged on the popularity of livestreaming to cut through the clutter online, increase user engagements, and drive sales conversion through livestream giveaways and rewards.

“We are confident that this exclusive partnership with Shopee will help elevate our brand presence online, thus accelerating our growth in the region. We believe that the future of beauty will integrate more smart technology as consumers themselves become more discerning about the products they choose,” Rohit Bhasin, Global Brand Vice President, POND’S added.

From January 20 to 22, the ‘Smarter Skincare Just For You’ campaign will feature exclusive deals and promotions:

  • Discounts up to 50% off on selected items
  • Three lucky winners can take home one of the following prizes: a Panasonic Facial Steamer, a Panasonic Facial Cleanser, or ₱10,000 worth of POND’S vouchers for a minimum spend of ₱999 on January 22
  • Free POND’S Serum Mask, LED mirror, or manual face massager with a minimum spend of ₱799

Find out more about the campaign at https://shopee.ph/m/unilever-super-brand-day on January 20, 2021.

For more deals, activate and top up your ShopeePay wallet. Top up at least a total of P3,000 until January 31 to receive a free shipping voucher and a 20% off voucher on the 7th day of the following month. Learn more here: https://shopee.ph/m/shopeepay-topup-rewards.

Duterte Eyes August Start Of In-Person Classes

President Duterte opens to conduct face-to-face classes by August after the government kicks off its vaccination drive this month.

Family Day Sans Age Limit In Intramuros Proposed

The Department of Tourism (DOT) recommends a one-day exemption for children below 15 years old in Intramuros after seeing several visitors gathered during the reopening.

Jollibee USA Serves Next-Level Chickenjoy In New Musical Advertisement

Jollibee USA's new Chickenjoy commercial leaves viewers the Last Song Syndrome ‘LSS’ effect. Mapapakanta ka na lang talaga habang nagki-crave.

MMDA To Open Zipper Lane For EDSA People Power Anniversary

MMDA sets to open a zipper lane along White Plains Avenue in Quezon City on Thursday (Feb.25) for the celebration of the 35th EDSA People Power Revolution.

Ilocos Norte To Hire Seniors, OSYs As Tourism Aides

The Ilocos Norte Tourism Office (INTO) will be going to hire some tourism aides, including senior citizens and out-of-school youths (OSY).

Nearly 450K Covid-Displaced OFWs Back In Home Provinces: DOLE

DOLE reports that there are 450,000 overseas Filipino workers (OFWs) abroad who have returned to their home regions since May 2020 with the help of the government's repatriation program.

Task Force Created To Restore Marikina River

The Task Force Build Back Better join forces to restore the natural topography of the Marikina River.

East Visayas Ensures Smooth Covid-19 Vaccine Deployment

The DOH Eastern Visayas notices minor problems during the Covid-19 simulation, which they will address to ensure smooth transport during actual vaccine deployment.

Baguio Hospital Registers 2,500 Health Workers For Vaccination

The Baguio General Hospital and Medical Center (BGHMC) starts the registration of its 2,500 health workers who are among the top priority in the national Covid-19 vaccination program.

DOT Backs Vaccine Passport For Tourism Recovery

The Department of Tourism (DOT) supports the proposed vaccine passport for arriving visitors, a concept it believes would help further build travel confidence.

Spotlight

Eight SM Companies Receive Golden Arrow Awards On Corporate Governance

Eight SM Companies were given Golden Arrow Awards for their excellant practice of corporate governance.

JG Summit Invests In Fintech Focused On Emerging Markets

JG Summit Holdings Inc. invests in Tyme, one of the world’s fastest-growing digital banks based in South Africa.

Reinvent And Go This 2021 With Globe Virtual Hangouts

What can everyone expect from Globe Virtual Hangouts this 2021?

SM Foundation Bags Four Anvil Awards

Congratulations! SM Foundation (SMFI) bags four awards in the recent 56th Anvil Awards.

Lifestyle

Jollibee USA Serves Next-Level Chickenjoy In New Musical Advertisement

Jollibee USA's new Chickenjoy commercial leaves viewers the Last Song Syndrome ‘LSS’ effect. Mapapakanta ka na lang talaga habang nagki-crave.

Sinovac Covid-19 Vaccine Is Safe: FDA

FDA Director General Eric Domingo says "its safety profile is good" referring to Sinovac Biotech's Covid-19 vaccine with an efficacy rate of 65.3 to 91.2%.

Pwede More Or Sana All: Order A Variety Of Max’s Group Favorites

You can now order a variety of items from different brands in just one transaction with Max's Group's latest innovation!

Online Biz Promotes Local, Eco-Friendly Products

'Alibot PH' an online store that transforms scraps into attractive and useful crafts is managed by three Pinay creatives.

Entertainment

Regine Promises New Repertoire And Surprise Guest In “Freedom” Concert

Alamin ano itong panibagong pasabog na ihahatid ni Regine Velasquez-Alcasid sa kaniyang mga fans sa nalalapit nitong concert.

“Tunay Na Buhay” Turns 10, Features Life Story Of Vic Sotto

In celebration of "Tunay na Buhay" 10th anniversary features personal stories of Vic Sotto including his childhood memories, how TVJ group started, and his principles as a father.

Explosive New Cinematic Adventure “Mortal Kombat” Drops First Trailer

Have you seen the newest trailer of 'Mortal Kombat'?

More Stories

SM Foundation Bags Four Anvil Awards

Congratulations! SM Foundation (SMFI) bags four awards in the recent 56th Anvil Awards.

Ilocos Norte To Hire Seniors, OSYs As Tourism Aides

The Ilocos Norte Tourism Office (INTO) will be going to hire some tourism aides, including senior citizens and out-of-school youths (OSY).

SBMA Ready For Covid-19 Vax Rollout

Subic Bay Metropolitan Authority (SBMA) is ready for the eventual release and distribution of the Covid-19 vaccines in the Freeport.

Ilocos Norte Beefs Up Livestock Supply

WOW! May pa-libreng biik sa Ilocos.

Regine Promises New Repertoire And Surprise Guest In “Freedom” Concert

Alamin ano itong panibagong pasabog na ihahatid ni Regine Velasquez-Alcasid sa kaniyang mga fans sa nalalapit nitong concert.

Travel

Palawan Eyes Reopening Of Calauit Safari Park In March

Palawan government eyes to open the Calauit Safari Park in Palawan by March.

DENR-Davao Intensifies Mt. Apo Trekking And Camping Policy

DENR-Davao pushes striker trekker rules in Mt. Apo but if remains unfollowed the government might decide to temporarily close the site for rehabilitation.

DOT Backs Vaccine Passport For Tourism Recovery

The Department of Tourism (DOT) supports the proposed vaccine passport for arriving visitors, a concept it believes would help further build travel confidence.

Hopes Up On Ilocos Norte Eco-Adventure Park Revival

An eco-adventure park in Ilocos Norte could soon be in development!

Motoring

MMDA To Open Zipper Lane For EDSA People Power Anniversary

MMDA sets to open a zipper lane along White Plains Avenue in Quezon City on Thursday (Feb.25) for the celebration of the 35th EDSA People Power Revolution.

DPWH Proposal To Upgrade Currimao Seaport Access Road OK’d

The improvement of the access road leading to the International Seaport of Currimao has already obtained the approval of the national government to improve transport services in the area.

Subic Bay Freeport Expressway Inaugurated

Bukas na ang 8.2km Subic Freeport Expressway!